Entries tagged as business
When we are talking about email marketing, we need to realize, it's not only about finding a reliable email marketing service provider like Aweber. It's not only about squeeze page or not squeeze page, fancy or not so fancy design of your newsletter, your back-end products and so forth.
“Great, awesome copywriting is the golden key!”
It's the words that sell,… and everything around them. Pictures, the layout, and nowadays multimedia with video and audio increase the effectiveness of your words tremendously. Those elements increase the persuasive power of your words and get the reader, listener, or viewer to take the desired action.
Now after you have learned how important the quality of the copy in your message is, you might ask yourself
- What is good copywriting?
- How to become better at copywriting?
- How to find and hire a first class copywriter?
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 Did you ever hear the term “Reversed Squeeze Page”? Not too long ago, I was asked, whether a squeeze page or a reverse squeeze page performs better for generating opt-ins for a promotional type of email newsletter.
Of course my answer was,
“It depends!”
But let me start slowly here, tell you a bit about the history of squeeze pages and why using them at all is a good idea.
Squeeze Page History
The traditional squeeze page is said to be invented by Eben Pagan, who has become a perfect role model for the typical Internet marketing success story. Eben's original idea was to tease Web visitors with valuable information, but not giving it to them directly. Eben was the first one who asked for an email address in exchange (or the first one, who became famous for it).
Purpose Of A Squeeze Page
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You will have noticed that I shifted focus towards email marketing, hence, the “ Email Marketing Tips Blog Carnival”. However, email is a means of communication. Transactions like sales or sign-ups are done on Web pages.
There is a certain type of Web sites that is a perfect compliment for email marketing: Mini Sites.
I have just gone through Michael Rasmussen's
“Mini Site Profits Exposed” Video Series:
How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!
Here's what I think
- You can learn a lot from Michael's marketing!
- He applies almost any one-time offer, down-sell, and up-sell offer in this one promotion.
- Audio & Video (screen cam) are used very professionally almost on any page.
- He doesn't stop there,… He even recruits affiliates at the same call. It's amazing.
- …
Just in case you want to learn about the potential of Mini Sites. Michael Rasmussen's offer is the most complete offer to start with right now.
Mini Site Profits Exposed: Video Series
(affiliate link)
Yes, I admit it. That's an affiliate link up there. Why not?
I recognize the value in that offer. At a minimum you learn about effective online marketing. If you are really serious, you will take Michael up on one of his onetime offers, and get a huge value for a small one time payment. That's fair, isn't it.
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A couple of days ago I have received an email from some gmail.com address saying,
“You own the domain SOMEDOMAIN.BIZ(*) and we thought you might be interested in purchasing SOMEDOMAIN.COM, which we own. We offer it to you for US$ 195.00. ...” (*) I obviously changed the real domain name into a fake one.
Why would I want to buy SOMEDOMAIN.COM?
A short list of reasons:
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I should call this post “ Email Marketing Tips - Edition 2 continued”, but that title wouldn't tell much. Indeed a strange thing happened.
When going through the submissions for the latest edition of my Email Marketing Tips Blog Carnival, I though Terry Dean's article about “Cutting Through The Internet Marketing Noise” is fabulous. I emailed Terry right away, thanked him and let him know that it will be in the Carnival.
Then I prepared the Carnival and posted it.
Later in the evening I met with a business friend for a drink and we talked about many different things. At some point I mentioned the Carnival and recommended that he should read Terry's post.
Anyway, he emailed me this morning and asked, “Where's the post you were talking about yesterday?”
Ups!
I simply overlooked it. Shame on me. I'll correct the mistake in the next couple of minutes, but if you don't want to wait. Here is Terry Dean's excellent Blog article.
Cutting Through the Internet Marketing Noise
by Terry Dean
Enjoy.
Yours
John W. Furst
P.S.: Sorry, Terry.
 Have you ever been frustrated, because business is not moving forward? You are giving it all, but success seems to be far away. Many business people know this kind of situation. Whether as part of a big team that they are managing or as solo entrepreneurs, who run on their own.
In my experience it is even harder for the lonely rider to cope with “lack of success”, because there is no social support by colleagues, no other department, nor the “stupid boss” that you could blame for lack of results. (There’s no big budget to cover up inefficiencies as easily as well.)
From the many different types of businesses an Information Product Business seems to provide many benefits, like
- low startup cost,
- high margins,
- and you don’t really need an office
You and me know that thousands of people try to get their Internet based business off the ground, but most of them give up too early.
Why is that?
They are overwhelmed by the amount of information and advice that’s available (either for free or for sale), they get it all, but what’s missing is the big plan that ties it all together.
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You certainly will remember my Tit For Tat Fake Carnival Editions. I have decided to discontinue them altogether for a very simple reason. Lack of value!
It's nice to say Thank You to a carnival editor, who uses your post, but as the quality of many carnivals sucks lately, it did not really provide much additional value to my readers. I guess I have written and complained enough about that.
Time for a change!
I don't claim that I will change the world, but I have spotted a potential info hole in the blogcarnival universe. Tons of carnivals feature articles about personal development, the business mindset, web technology, make lots of money quickly, customer service, etc. But what about …
Email marketing Tips?
There's no particular carnival devoted to this topic. I shall say, there was…
Probably I have spent too much time on the beach this weekend, but I simply decided to create one. Here it is. My…
Email Marketing Tips — Blog Carnival (↑)
How to successfully use email autoresponders and follow-up newsletters in your business.
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