As usual the law will affect regular businesses only. Spammers don’t care.
The One Big Chance: The inbox Goes Mobile
It is a trend that people are connected to the Net and to their email inbox more often and on multiple places. You don’t need to wait till it’s raining and people stay at home at their desktop computer. They take their email everywhere, anytime.
That’s an opportunity, isn’t it.
But you need to be prepared for it. Do your commercial emails display nicely on those mobile devices with the tiny screens? If not, change that.
Thanks to the fact that most if not all social media and networking sites like Facebook, Twitter, and G+ as the latest star, connect to your email inbox to some extent. I.e. even the young generation knows what email is. It does not main that they like to consume email but email has one big advantage over the walls on Facebook or the Twitter and Google Plus streams.
It’s an archive, one can sort and use filters. It’s much easier to find a specific message in email than on social media
Before we get started I want to put the title of this post into the proper perspective, right away.
No, I don’t have anything to hold against Chris Brogan (↑), not at all. He is a fine person! Otherwise I would not follow him on Twitter, in Google Reader, now in Google+, and probably elsewhere.
Unfortunately for him -- I hope his ego can cope with that -- he becomes my poster child for something he is not even responsible for himself. (Life can be tough, isn’t it.)
Chris posts a lot on Google+ (at least now) and his followers are eager to comment and share. The result is that he (as well as other heavy posters like Robert Scoble (↑), Trey Ratcliff (↑), … show up first almost every time when I look at my stream.
Don’t get me wrong, I follow them, because they usually have blurbs of value to share. Anything from entertaining to educating …
It’s just that I don’t want them right in my face all the time whenever I look at my stream.
When taking this screenshot above it just happened that Chris Brogan was up there twice in a row. It was not planned. Seriously. It could as well have been someone else. Sorry, Chris.
Robert Scoble has addressed the problem and has described how you can organize your circles to take your stream back into your possession. You can read Scoble's tips for newer users of Google+ (↑) (a post on Google+, I believe you can read it even without being signed up for G+). Note his point 2.b.
But wait a second! Your stream should not be hijacked in first place.
Isn’t that something the user interface is supposed to protect you from? That question might be a bit philosophical and we don’t need to address it here but why should you be foreced to arrange your circles in a certain way so that your stream remains usable?
Let me give you a quick update on my personal Wave experience.
Wave has already become a sort of everyday tool for me. My firefox plugin shows the number of unread messages in the inbox and the number of people I communicate with is on the rise.
We even use the ties from Wave into Google Groups to create private Waves with restricted access. Therefore, with a small circle of partners and friends Wave has partially replaced email for some communication needs.
Never having been fond of walkie-talkie style instant messaging or chat conversation or Twitter the feature of instantaneous, collaborative, style of communication is certainly a great one. And Wave crushes it. We nailed communication which would have taken much more effort and time for accomplishing the same results via email, chat, skype or phone.
The concept of hosted conversations with synchronous access for working collaboratively is just brilliant. The real power comes from the combination of — the removal of the barrier between — synchronous and asynchronous collaboration in one tool, one document.
(1) Search panel: Selecting one wave or multiple waves with Shift+Click is unfamiliar. Shift+Click lets you select a range, but not single entries. There is no obvious wave to deselect one. A click without a Shift will open the wave and the Ctrl+Click will open the wave in a new panel.
(4) Right/Access Management: This will be essential to protect blips from being edited unauthorized and to keep conversations private.
(7) Privacy: A privacy feature for the “green presence dot” would be great. Like on Skype. Invisible, don’t disturb, away, online, chat with me, … Something like that.
What a surprise — for the first time I got search results surfed by Microsoft's Bing search engine. And I did not even intend that. All I wanted to do was to find a particular project for a Wave client (software) I read about on the Web. I typed my query into the address bar, hit enter, and got these results below.
Not necessarily what I was looking for. But wait a second … Why didn't Firefox serve the result from Google as usually?
Search result from Bing! Why? (Click on the image to enlarge in new window.)
Well, I played around with Bing a tiny bit, right when Microsoft had launched their new search service but I did not stick with it for long. Honestly, Google is my most favorite search engine. Period. Google did not only catch me for search, but with a plethora of other great applications. From Gmail, to Google Docs, AdWords, … to their translation tool, and … Wave is the latest on the list. They hooked me up. Probably for life.
So I was quite surprised that I suddenly got Bing results displayed.
What has happened?
I remember that I had updated my Alexa Sparky add-on for Firefox this week. I also remember having seen a note about new features but I kind of ignored it. Now, it's obvious what had happened. Alexa Sparky is one of the FireFox Add-ons I use.