Welcome to the 28th edition of email marketing tips on February, 9th, 2013.

After having put to sleep for more than two years, it’s time to wake up the carnival, again. I also have done some housekeeping:

All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.

Interestingly it was mostly copywriters’ tips which had to be removed. Most of them just have disappeared from the web or their sites have got in too bad a shape that I don’t want to link to them anymore.

The good news is that we had some well known experts contributing here in the past.

You’ll find expert advise in those past editions from authorities like:

• Bob Bly (↑) - copywriting, USA East-coast
  
  
• John Carlton (↑) - copywriting, USA West-coast
  
  
• Patrick Schwerdtfeger (↑) - authority on self-employment, USA
  
  
• Mark Brownlow - email marketing, Austria

  Update January 22, 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.

  
  
• Terry Dean (↑) - internet marketing, coaching, USA
  
  
• Michel Fortin (↑) - copywriting, business building, USA, Canada
  
  
• …and many more.

Since I started this carnival in 2008 the Web and the relevance of Blogcarnival.com have changed. However, let’s see how it goes in 2013.

Here are the tips of the day.

tools and strategy

The next two tips are quite interesting because they are quite opposite to each other. At first Ioan shows us how to use your blog to send out emails for free. Then Mike suggests to re-purpose your ezine content on your blog.

Mike Munter presents Move Your Newsletter Content To Your Blog And Reach A Wider Audience (↑) posted at Mike Munter, Marketing Consultant (↑), saying, “Use this tip to get more web traffic and increase sales.”

John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.

Nishadha presents Market Your Startup with Emails: 6 Effective Ways with Examples (↑) posted at Creately Blog | Diagramming Articles and How to Draw Diagram Tips (↑), saying, “How a start-up can use email marketing.”

John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.

editor’s pick

Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”

John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 27, too.

Technorati tags: email marketing tips, blog carnival

Email marketing is more important than ever. It's a very cost effective means to stay connected with your customers and prospects. And you do not only want to stay connected, you want to build a relationship with your members.

While social media platforms like twitter and facebook allow you to be present as a business, as a marketer, they very often change the rules, … You don't want to be at their mercy. Build your email list. Start now and continue to grow it.

Email Marketing Tips - Blog Carnival

The Archive

• Email Marketing Tips - Edition 28, Feb 9, 2013
  Includes: (*) Use Your Blog to Power Your Email, (*) Power Your Blog from Your Ezine, (*) Email Marketing for Startups, (*) The Permission Gamble, (*) Keep Email Marketing Simple
  
  
• Email Marketing Tips - Edition 27, Oct 27, 2010
  Includes: (*) Behavioural Targeting, (*) Sharing via Email vs. Social Media, (*) Tips to Improve Your ROI, and more …
  
  
• Email Marketing Tips - Edition 26, Oct 14, 2010
  Includes: (*) False idols: 4 beliefs that can hurt your email marketing, (*) Keyword Research for Email Marketing, (*) 12 Email Marketing Tips For Small Business, (*) 7 Books About Email Marketing, and more …
  
  
• Email Marketing Tips - Edition 25, Sep 30, 2010
  Includes: (*) Email Deliverability; (*) Email Marketing Jargon Explained; (*) Top 3 Sales Copy Mistakes; (*) 8-step E-mail marketing refresher, and more …
  
  
• Email Marketing Tips - Edition 24, Jul 24, 2010
  Includes: (*) Getting to Know E-Mail Recipients; (*) Marketing Sherpa’s 2009 Email Marketing Benchmark Guide; (*) Aweber Tutorial; and more …

Welcome to the 27th edition of email marketing tips on October 27th, 2010.

As in the previous edition of this blog carnival I have exclusively handpicked the entries.

general tips - editor’s pick

Jordie van Rijn presents What is the marketing value of an “out of office” reply? posted at The Email Guide, saying, “Most of us filter them from the ‘real’ replies as soon as they come in. Or we even block the replies altogether. But that doesn’t do justice to the nature of that automated reply message. So what is the value of an out-of-office reply?”

John’s comment: The takeaway is, “Even out of office replies can provide valuable data and an opportunity to score points with your subscribers if you think outside the box.”

Ricardas Montvila presents Behavioural Targeting, meet the Audience. Audience, meet Behavioural Targeting. posted at Email Marketing News, saying, “Behavioural targeting email marketing has been in the headlines for some time now and there is a good reason for that. It works!”

John’s comment: A case study and practical tips included.

The E-Marketer Blog How Effective Is Sharing via Email vs. Social Media? posted at The E-Marketer Blog, saying, “In a statistic that has been backed up by other studies, including the August one by CMB, SocialTwist reported email was the most common channel used to share content.”

John’s comment: Reveals different patterns in social media and emails.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

I have resumed the blog carnival in 2013. Now you can continue and read Edition #28 of my Email Marketing Tips.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 26, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 26th edition of email marketing tips on October 14th, 2010.

In this edition I present hand picked articles about email marketing. Enjoy.

Editor’s Pick

Mark Brownlow presents False idols: four beliefs that can hurt your email marketing posted at Email Marketing Reports, saying, “Our basic beliefs about how our emails work aren’t as self-evident as we’d like to believe. There’s nothing like a bit of pointy-finger self-criticism to brighten up the marketing week.”

Update January 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.

Barry Adams presents Keyword Research for Email Marketing posted at Internet Marketing Blog, saying, “When we think of keyword research we usually don’t think beyond search engines. However, keyword research has applications beyond SEO and PPC. Another online marketing discipline it applies to is email marketing — albeit with a different angle.”

John’s comment: Interesting analogy to SEO. Using the wrong words can get your campaign in trouble, especially with spam filters.

Chrissane Sternal and Lisa Barone present 12 Email Marketing Tips For Small Business posted at Understanding Marketing, saying, “Email marketing is still one of the most common forms of customer communications and outreach. And while other forms of outreach have piqued the small business owner’s interest, such as social media platforms like Twitter and Facebook, email marketing is still central to the larger integrated marketing approach.”

John’s comment: A primer for small business owners to get started easily.

Mike Hillyer presents How To Send One Billion Email marketing Messages Per Month posted at Mike Hillyer’s Webspace, saying, “Contrary to what the image to the image above implies, there’s nothing inherently evil about sending a billion messages a month. Some of the businesses that move a billion messages a month include ESPs, social networks (some move more than a billion a day for that matter), social gaming sites and large online retailers.”

John’s comment: Interesting. Explains a lot of technical details and teaches what is involved with sending emails in huge quantities.

SendBlaster Email marketing Blog presents 7 Books To Enhance Your Email Marketing Skills posted at SendBlaster Email marketing Blog, saying, “If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed books!”

John’s comment: Some good books on email marketing.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.


Continue reading the next issue: Email Marketing Tips - Edition 27.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 25, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 25th edition of email marketing tips on September 30th, 2010.

Oops, I am publishing this edition a bit late. However, I do and I will try to be more on time in the future. Thanks for all of your contributions.

Here we go.

general tips

Joe Revod presents Unusual Or Weird (Email Marketing Tricks)? posted at Internet Business Make Money Online With Welly Mulia.


Ian Lurie presents An 8-step E-mail marketing refresher posted at Conversation Marketing: Internet Marketing with a Twist of Lemon.

tools and services

Beth Ziesenis presents Paperless Post: Classy emails for thank yous and invitations posted at Cheapskate Freelancer, saying, “Thumbnail Review of Paperless Post. If you want your email to be noticed with the mass amount being sent out everyday, you have to do something different. Give Paperless Post a try. Sign up for an account and you get 25 free stamps that allow you to send a cool, attention-getting email as an invitation, announcement or thank you. Your recipient receives an elegant email with an envelope they click to open.”


Andy Hayes presents Email Marketing Jargon Explained posted at Travel Online Partners (TOP), saying, “It's not as complicated as it seems.”

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

The next issue is already online, you can read it here: Email Marketing Tips - Edition 26.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 24, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 24th edition of email marketing tips on July 24th, 2010.

This edition is a little bit late; and it’s short. Enjoy.

editors pick

John W. Furst presents Getting to Know E-Mail Recipients - eMarketer posted at Articles - the latest Market Research, Internet Statistics - eMarketer, saying, “Personalization means more than just being on a first-name basis. E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. While a personalized subject line can bring success, a survey of US and UK Internet users by e-mail marketing services firm e-Dialog suggests marketers must get to know more about their recipients than just a first name.”

general tips

Ian Lurie presents Marketing Sherpa’s 2009 Email Marketing Benchmark Guide posted at Conversation Marketing: Internet Marketing with a Twist of Lemon.

tools and services

Michelle Waters presents Aweber Tutorial: How To Add A Broadcast Message To Your Autoresponder Series posted at Michelle Waters Online Business Mentoring Blog.



That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

Go on and check out the next edition: Email Marketing Tips - Edition 25.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 23, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 23rd edition of email marketing tips on June 6th, 2010.

The carnival is back after having had some wild turbulence including this blog getting hacked three times during the last six weeks. I am traveling and the last thing I needed was someone taking out my blog. The guys from Blogcarnival.com lost patience with me and simply deleted the 21st edition which I had almost prepared for being posted. Shame on them.

Luckily a friend stepped in. Thanks to Pat Doyle, who hosted the 22nd edition of email marketing tips on her blog. Update in Feb. 2013: Unfortunately the blog has disappeared. So that edition is lost forever.

Now let’ start with today’s content.

editors pick

John Jantsch wrote The Right Way to Buy an Email List posted at Small Business Marketing Blog from Duct Tape Marketing saying, "I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact."


Nick Moore wrote Better Email Newsletter Sharing on Facebook and Twitter posted at Inbox Ideas: Email Marketing Tips saying, "Social media is a big part of the marketing world these days. Most net-savvy businesses have a presence on Facebook and Twitter. That being the case, we’ve found that people are always looking for ways to make their social media and email marketing campaigns work together."


Chris Brogan wrote Stop Adding Me to Your Email Newsletter posted at chrisbrogan.com — Learn How Human Business Works – Beyond Social Media saying, "According to sources, it’s not illegal to add my name to your email newsletter list if you’ve done some kind of business with me in the past. Evidently, this means that it’s perfectly fine to add me to your list if you’ve sent me an email. Ever. Because I’ve gotta tell you: I’m subscribed to a LOT of email newsletters that I didn’t sign up for, and I’m not very pleased with it. To me, it’s spam, whether or not that’s the legal definition."


Carol Ellison wrote 8 Email Marketing Tips posted at destinationCRM.com - The leading resource for Customer Relationship Management - from the editors of CRM magazine saying, "Experts provide commonsense advice about ‘one of the most powerful and yet one of the most dangerous mediums of communication.’"

general tips

GreatManagement presents Avoiding The Pitfalls Of Internet Scamming posted at We Build Your Blog, saying, "Anyone who surfs the web on a regular basis can probably remember the very first time they fell victim to an attempted scam."


Sheryl Owen presents Top 10 Reasons to Use Snail Mail posted at Change of Address.


That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips page.

Continue reading the next email marketing tips - edition 24.


Yours
John W. Furst

P.S.: If you like this edition, check out the preceding email marketing tips - edition 20, too. Note: Edition 22 got deleted from the web. It was on a guest blog. Edition 21 was canceled.

Technorati tags: email marketing tips, blog carnival

Welcome to the twentieth edition of email marketing tips on April 7th, 2010.

We have a fine mix of submissions today so I did not add any external blog posts this time. Now it’s time to improve your email marketing campaigns. Let's begin.

This edition can keep you busy for some time. Here is how I want you to go about it.

• Get a piece of empty paper ready and a pen or use a fresh page in your journal.
• Draw a vertical line in the middle all the way from top to bottom.
• At top of the right column write the word “tip”, on top of the left column “to do”.
• Now when you read each article take a short note and most importantly write down what you will do as a result of that tip.
• Then of course do it. No excuses.

Today’s categories:

• strategy
• copywriting
• general advice
• tools and services

Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.

strategy

Jodi Kaplan presents How to Put Your Email Marketing on Automatic Pilot posted at Fix Your Broken Marketing, saying, “I promised to tell you how to market your services without lifting a finger. The secret…”

John’s comment: Solid advice! I suggest you sign up for her email class as well.

John W. Furst presents two articles at once. They go hand in hand: How Often Should You Email Your Subscribers and Are They Burning Their Email Lists?, saying, “The ‘old question:’ How often should I email my subscribers.”

John’s comment: My humble posts.

copywriting

Welcome to the nineteenth edition of email marketing tips on March 23rd, 2010.

This is the first edition of my email marketing tips blog carnival this year. I have hand-picked all entries myself and hope that I will get useful blog article submissions to the next edition.

By the way: Here is the complete archive with highlight of the best contributions with useful email marketing tips.

Today’s categories:

• copywriting
• general tips
• practical tips

Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.

copywriting

Sonia Simone wrote The Betty Crocker Secret to Email Marketing that Works posted at Copyblogger, saying, “You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.”

John’s comment: A must read article! I only have one objection: “The money is not in the list! It’s in the relationship with the list.”

Doberman Dan wrote David Deutsch’s Advice To Copywriters posted at Doberman Dan - Direct Response Entrepreneur, saying, “At John Carlton’s Action Seminar David Deutsch shared several life-changing pieces of advice with me. David is one of the handful of top “A list” copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.”

John’s comment: With that tip you actually can earn while you learn. Doesn’t matter if you get started with direct mail or you simply start to build an list of your own.

general tips

Welcome to the eighteenth edition of email marketing tips on June 19, 2009.

This is—as you know a revival—after I had kept the pause button pressed for a couple of month. I am curious to see how it goes.



Here is my brand new “Intro-Video”



Now, lets jump right into this edition with a quote that reminds us why growing an email list for your existing business or your startup venture is not such a bad idea.

Quote of the day

Legendary direct response copywriter Bob Bly wrote as a comment on his blog about a year ago:

“…I have over 50,000 subscribers to my e-newsletter with whom I communicate weekly via e-mail. In exchange, they send me between $4,000 to $10,000 a week to buy my information products. How much money do your 3,000 followers on Twitter, Facebook, and MySpace send you each week?

Also, networking is only of value depending where you are in your life and career. At this point in my career, I have much more work than I could ever hope to handle, and people know where to find me. So doing Twitter or whatever would be a waste of time better spent on projects I am writing for clients and publishers.” --bly.com, May 27th, 2008 at 8:24 am

Today’s categories:

• Editor’s Pick
• Tools & Services
• Email Copywriting
• Strategy
• Code Of Practice

Since email marketing is more important than ever I thought it's not a bad idea to revive my Email Marketing Tips blog carnival a bit. I have noticed a lot of worthwhile posts in the last couple of weeks.

That means I am also looking for your tips.

• Take a recent, related blog post about email marketing …
  
  
• Write a new one…
  
  
• … and submit it to my blog carnival.
  
  
• If it's good as defined by the competing entries, it will get published.
  
  
• Check out my email marketing tips archive to get an idea what this is all about.

Why is email marketing important?