Guest author Angie Picardo, staff writer for NerdWallet.com
If you are a running a small business, marketing is often an integral component to bringing awareness to your operation, products, and services. While there are various types of marketing strategies that small businesses can employ, e-mail marketing is often looked over in favor of more traditional methods like poster or mail advertising, sign & billboard, and buying television and radio space. But why do you need e-mail marketing?
E-mail marketing offers a larger reach in audience at a low cost to small businesses. E-mail marketing also provides small businesses with the ability to communicate instantly with potential customers and clients, while simultaneously driving traffic to the business website. Information received through e-mail can also help businesses understand the needs and desires of prospective customers without having to employ expensive research, trial and error, and learning from long term mistakes.
While there are many great advantages to e-mail marketing (↑), there are a few things business owners should know before fully embracing this type of marketing.
Don’t become a spammer – First and foremost, do not send out constant e-mail blasts to your customer mailing list or spam networks that might potentially attract new clients. Unless there is a good reason for your business to communicate with customers on a weekly basis, anything more than a couple of e-mail blasts each month is probably too much. No customer likes receiving a large amount of junk mail, and if you inundate them with ads, promotions, and other communication, they will ignore you at best or choose a competitor at worst.
Distinguish yourself – Consumers sign up for e-mail lists and marketing promotion updates all the time. Some consumers will spend the first part of their morning deleting 20-30 spam e-mails and other promotions they simply do not have the time or care for. Part of this has to do with the content in the subject line (the first thing a customer will generally read before opening an e-mail), while other consumers are simply tired of receiving the same old, lame product promotions that seem too good to be true (and generally are) before reading the fine print. Savvy e-mail marketers will know who their audience and target markets are, approach them accordingly, and distinguish themselves from other companies (even those who are not competitors) that also send out constant, bulky e-mail ads.
Get Legit – Make sure that when you send out advertising and promotions they are sent from your site’s domain name. Sending e-mails to prospective clients from a Gmail or Yahoo! Mail account looks unprofessional, so sending mail out from a legitimate e-mail domain account will enhance your credibility. Correspondence sent from credit domains will be noticed by prospective customers and will statistically increase your chances for making a sale.
Know your marketing – When marketing via e-mail, it is important that you stay consistent with your other marketing campaigns. Further, it wise to have a firm grasp of who you are targeting and what they require. Having solid experience in marketing will benefit you here, but for those who are new to such an endeavor should read up and get as much research under their belt as possible. Watching the behavior of your competitors can be beneficial, and noticing the types of e-mail marketing you receive as a consumer can help you learn what to do (and what not to do).
Be easy on your customers – If you make it easy to subscribe, you will significantly enhance the amount of people that will sign up for e-mail notifications and announcements. Posting a subtle hyperlink on your website, blog, or Facebook page will allow customers a quick and easy medium to subscribe for your e-mail notifications.
Edit – There’s not much to say here; be grammatically correct, succinct, and precise with what you want to say to customers.
Share – Any e-mail you send out to a prospective customer is shareable, but making content on your website sharable is a great, indirect e-mail marketing strategy. By making content e-mail-able, customers will do the e-mail marketing for you. If you create a page or post a blog that is newsworthy or of which becomes highly acclaimed, visitors to your site can e-mail each other the content. This not only promotes your website, product, or service, but helps increase your traffic as well.
_______________ Angie Picardo is a staff writer for NerdWallet. Her mission is to help consumers stay financially savvy, and save some money with the best online savings accounts. (↑)
Written by Carlo Leon Guerrero,
has got 1 Comments.
Carlo Leon Guerrero
Despite all of the new ways to promote yourself and your products on the internet, email marketing still remains an essential part of any online marketing campaign. A newsletter is a great way to promote yourself, and your products. Let’s take a look at what you should do with your newsletter to ensure that your subscribers will keep reading it.
Entertaining, and Informative
Your newsletter should be both entertaining and informative. Obviously, you’re going to want to send out sales information to your subscribers, but if that’s all you send out, your subscribers will stop reading your newsletter very quickly.
It’s a good idea to send out entertaining and informative content in each email. If you find something interesting that’s related to your niche, pass it along to your subscribers. Entertaining videos, funny comics, and interesting news stories all make great content for your newsletter.
Of course, send out some promotional information too, just make sure to add additional value for your subscribers with entertaining and informative content.
Clear and Concise
If you want your subscribers to keep reading your newsletter, you have to keep it clear and concise. Don’t make your readers sift through a wall of text to find the interesting, or useful information in each email.
The harder they have to work at finding the useful information in your email, the less likely they will be to read the next email you send out. Stick to short paragraphs and bulleted lists. Be sure that your content is clear, and easy to read, and your subscribers will be more likely to keep reading your newsletter.
If you’re sending out a strictly promotional email, be sure to include all of the necessary information for your readers. If you’re telling them about a sale, make sure you mention any exceptions tot he sale in the email.
Use bulleted lists to give your readers all of the details about your sale. The easier your sales copy is to follow the more likely your readers will be to absorb, and react to it.
Email marketing can be tough, but if you keep these tips in mind, you’ll have a successful newsletter.
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Written by Linda M. Villanueva,
has got 1 Comments.
Email newsletter service is one of the most popular internet marketing strategies and it includes publishing and distribution of email newsletter on a regular basis to promote a specific service or product. Email newsletters are actually emails including graphics, links and content. Normally an e- newsletter is expected to be informative and beneficial for the user or client. However, it should also have a marketing purpose. In this way they prove to be strong and effective marketing tools.
Sample Email Template
There are many factors that need to be considered before using a newsletter as an advertising tool. The most important factor that needs to be considered is the distribution list. It is very important that you send them to the prospective customers who will be interested in the products or services. It is very important that the client reads your newsletter rather than just deleting it. E-mail marketing does not mean sending the mails to a large number of people. This is not considered as a good marketing strategy. It is necessary that you reach your target audience rather than just blindly sending the mail to any email address. This is definitely not considered as a good marketing strategy. You need to reach the right kind of people to increase your sales to the highest level. For this you definitely need to use some of the marketing tactics and techniques.
Another disadvantage if you send your newsletter to any random e-mail addresses is that your newsletter will be viewed as scam. This can cause various other problems and also result in wastage of time. Sometimes the recipients block the spam mails or even contact the internet service provider about the spam mails. This can lead to serious problems like penalties and business loss. Hence, one needs to be very careful before sending the e-mail newsletters.
A good way to create a distribution list is with the help of forum. In this way the interested customers can register themselves in order to get additional information. This means that the customers will register themselves on your website and send a request to be added in the email distribution list. Sending emails to these customers will be beneficial as they are already interested in the particular service or product and have asked for additional information. In this way your email will not be viewed as a spam and you will be able to build a hassle free marketing strategy.
The next important factor that needs to be considered is the content of the newsletter. You can include things like graphics and links in your newsletter to make it more attractive. You can use the method of soft advertising to promote your goods and services. Your email should contain useful information that will be beneficial for the clients. You can also include product reviews and short articles in it. You can create links to your own website which is a form of direct advertisement. Thus, this was some essential information about email newsletter service.
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