Five and a half years ago I already have written about the shift towards mobile use of the Internet and growth of social media.
Now, “mobile” is bigger than ever and the trend does not stop as more and more services come online which focus on a great mobile user experience. So it is not really a surprise that Google expresses a clear focus on web optimization for mobile access and mobile devices.
Gary Illyes announced at the Pubcon  conference in Las Vegas on Oct. 13, 2016 that Google is switching to mobile-first indexing. This means websites which are not mobile friendly in Google's eyes will be kicked out and moved to the secondary index. Furthermore the secondary index is not updated as frequently as the primary index is. This will be a huge disadvantage for those sites if they rely on search engine traffic from Google.
The following two articles discuss the keynote:
Responsive design or serving an optimized “mobile version” of a site to users on mobile devices has become the industry standard for “mobile friendliness.” However, that's not where Google wants the improvements to stop. Coping with small screens limited input capabilities is not nearly enough. Users want that sites load very quickly in under 2 seconds.
Therefore, Google has launched its Accelerated Mobile Pages (AMP) (↑) open source project in February 2016. This project tackles low Internet connections speeds as well.
At first, this seems counter-intuitive since mobile high speed LTE Internet connections with speeds of up to 150 Mbit/s become more widely available at affordable rates. In fact in many rural areas mobile connectivity is the only and in many cases best choice you can get. LTE/4G Internet access is nowadays available in 102 countries, … but with limited coverage. On a worldwide scale only 50% of mobile users are covered with at least 3G.  The remaining 50% of mobile users are stuck with low speeds: 56 kbit/s for 2G and 220 kbit/s for 2.5G like EDGE. Now the AMP project makes more sense.
It has never been more important to provide users with mobile devices the best user experience possible. Google will hold you accountable.
Adopting AMP does not need to create you a headache, at least, if your website is powered by popular software like WordPress which has 70% market share among content management systems (CMS) and powers more than 20% of all websites on the Internet. Just search for the appropriate plugin.
Joast-de-Valk shares some detailed recommendations on AMP for WordPress (↑).
But AMP is already available for other popular CMS platforms like Joomla and Drupal.
Thanks to the open source nature of the project AMP is already supported by many platforms (↑).
Gary Illyes also gave the impression the site-wide use of the secure HTTPS
protocol for all websites could be something Google has on its wishlist for the future. We will see.
John W. Furst
 Pubcon, is the premier social media and optimization conference, is supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising, and offers an in-depth look at the future of technology presented by the world's top …
 Source: Global Internet Report 2015 (↑)
“Google and Facebook are evil.”
“Right now Apple’s Newsstand is THE place where people hungry for content are waiting with their wallets out prepared to pay for more information.”
All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.
Ioan Draniciar presents How to Use Your Blog to Create a Free Viral List Building System (↑) posted at Lazy Cash Making Formula (↑), saying, “If you follow my blog closely, you’ll notice a pattern. I post an article on my blog every time I learn something of real value from internet marketers I respect and follow. We all have to learn from someone and it should be from somebody who’s an authority in our niche. Brad Gosse is an awesome internet marketer, a straight shooter, honest and someone I can really trust.
I picked up this little gold nugget of information from Brad and added a little twist of my own to it in order to make it more effective. This method can help you tremendously when it comes to getting repeat visitors to your site.”
John’s comment: Indeed, you can put an email signup form from Feedburner on your site. However, you are very limited with this approach. But, hey, it’ free and it might get you started.
(On the other hand the author uses email marketing services from getresponse.com on his site. I wonder why?
Mike Munter presents Move Your Newsletter Content To Your Blog And Reach A Wider Audience (↑) posted at Mike Munter, Marketing Consultant (↑), saying, “Use this tip to get more web traffic and increase sales.”
John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.
Nishadha presents Market Your Startup with Emails: 6 Effective Ways with Examples (↑) posted at Creately Blog | Diagramming Articles and How to Draw Diagram Tips (↑), saying, “How a start-up can use email marketing.”
John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.
Mark Brownlow, The permission gamble: can you send more email safely? (↑) posted at No man is an iland (↑), saying, “”
John’s comment: The article I have picked here is from 2010 but still relevant. After a short discussion Mark calls out 6 way you could send more emails to your subscribers without too much risk of annoying them.
Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”
John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.
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