Too Much Is Too Much Even In Internet Marketing

Marketing guru and genius Frank Kern admits a costly mistake.

He had produced at first 2,000 and then another 1,000 sets of his best marketing material containing 9 DVDs, a book, a 150 page special report, and a newsletter. Mid August 2008 he gave it all away for shipping cost only. Actually less than that, because it was a heavy box and Frank sponsored the cost out of his own pocket. This was not called a product launch, but a marketing experiment. A first time try for him and he, therefore, was not sure about the outcome at all.

The goal was to get as many new paying subscribers for his monthly printed newsletter as possible.

As everybody had expected the first offer of 2,000 sets was sold out in less than 1 hour (the kind of usual scenario with Frank's launches/experiments) and the feedback from his “new customers” was excellent. They loved the stuff.