Many friends and colleagues are complaining that they are getting too many sales pitches in their email inbox. They are fed up and told me they have unsubscribed massively from the email lists of company A, marketer B, blogger C, and so forth.
Too Many Affiliate Promotions
The main culprit seems to be those affiliate promotions,
“He’s my friend, a great guy, his product rocks! This helped me so much when I was in the same situation like you are in right now. Really, it’s a steal, you are crazy if you don’t buy this now before it’s sold out. Buy it now, don’t wait!”
It continues the next day:
“I cannot believe that you are still sitting on the fence. You cannot let that go. It’s a once in a life time opportunity. And it’s so affordable. Imagine how you will feel when you finally get the results you and your family deserve.”
Seen in weight loss, make money, find the better job, learn X,Y,Z, …, you name it. C’mon.
And so on.
And once you start not opening and reading their emails, they figure that out and send you the same email again with a different subject line. And again, …
Companies and marketers are loosing customers that way all the time.
For example, a friend told me,
“He and … try to sell me something every day. It’s almost like they are whoring themselves out. If they concentrated on their own products and customer service - which is awful by the way - I think I would be more interested in them.”
I clicked Remove Me From List. Done.
Emotional Bank Account
As a marketing professional you have to understand this. You have an emotional bank account with your email list members and whenever you promote something to them, it will cost you points. You must ensure that your subscribers keep getting way more value from you over time than what you withdraw with every promotion you do. This balance should remain high and ideally continue to grow.
When Maria just has opted-in to your email newsletter or bought something from you. Think about:
Does she really need this product right now.
Can she take advantage of it?
Does she need it?
It doesn’t make sense to promote an advance course to someone who just has bought your beginner product and normally wouldn’t even have finished to consume your program at this point.
… Webinars and Tele-Classes
Really? Webinars or tele-classes with special, free information are part of so many promotions today.
Honestly, how many time can one listen to the same “old story” over and over again. The content wears out quickly over time and what’s left is a 40, 60, 90 minute sales pitch,
That hurts a lot.
Costs many of those points in the emotional bank account you have with your email subscribers.
And even if your subscribers don’t watch the video, webinar or read the promotions, once the balance in that bank account is low, they start thinking that you want to steal their time and money. There goes your credibility as trusted adviser and friend.
This is not good.
Think about it.
John W. Furst
P.S.: There is a fine balance between sending too few and too many emails and it all has to do with the type of content you send along the way. I shall write more about this in the future.
P.S.: Perry writes much better copy than I do, therefore, I save you from having to bear with me and urge you to go over to his site and read what he has to say about Google Adwords in 2009/2010 and why you need to get his book.
Actually you don't even need to read everything.
P.P.S.: Update April 19, 2011: I just discovered that Perry has updated his Definitive Guide To Google Adwords and calls it - Edition 2011.
Recently many — especially — small business owners asked me how to chose a good provider or software for email marketing. A good reason to write a blog post about this topic. Read below what I have told them.
A permission based list of email subscribers is the most valuable asset you should build with your online marketing efforts. So what are the right tools to get started with. Technically you have three choices:
(1) Sending your email promotions yourself with desktop software.
(2) Sending your emails with server based software from your servers.
(3) Outsourcing to a trusted email marketing tools service provider.
When using (1) or (2) you will find yourself quickly involved with technical issues and you will run into all sorts of restrictions and limitations due to various anti-spam measures. Getting your emails delivered is not only a technical issue anymore. It has become a matter of trust between email service and Internet service providers. (Thanks to all those reckless email spammers.) Sending your email campaigns using a reputable service provider increases the chances that your emails are delivered and protects you from having your own email server or domain blocked as a result of false spam complaints.
It might look more inexpensive to make a one-time purchase for software that handles all your future email campaign needs compared to choosing a service that charges $30 a month. But in reality you will pay a very heavy price for trying to be cheap.
Any good email marketing service provider will take care of the issues that ensure your messages get delivered into the inbox of your subscribers. They also will make sure that their service is up-to-date technically and follows legal requirements like the CAN-SPAM act.
Ever wondered how online marketers can send an email and see $2,500 or $5,000 or even $25,000 or more flow right into their bank account?
It probably seems like magic… or a scam. But let me tell you, it's neither one. In fact, it's pretty easy once you have the business tool these big-profit marketers have. And Michael Rasmussen's new “Get More Buyers” video course shows you how to get it.
As my reader you know that I am not promoting many products, but you might remember the name Michael Rasmussen from this blog. I let him join the small club of marketers, whom I trust. This is just a new, amazing, hot product.
Right before the weekend I have some sound tips for you. I keep it very short, because everybody's time is very valuable. The tips are for the areas:
Search Engine Optimization
Getting Paid by Clickbank
I thought also, it is finally time to use that rainbow photo I had taken several weeks ago. It was sitting idle on my server for quite some time. Do you share my association between that rainbow and those tips?