FTC Changes For Internet Marketers Coming Up Fast Dec. 01, 2009Written by John W. Furst, has got 4 Comments. Internet Marketing Expert - Jim Edwards I guess some webmasters will be busy over the weekend to update their sites if they have not taken action earlier. But what is this all about anyway? Why not ask an expert? Jim Edwards did.  FTC - Federal Trade Commission FTC (Federal Trade Commission) Clarifies New Internet Marketing, Blogging & Affiliate Advertising Guidelines With Jim Edwards (↑)I strongly recommend you go over there and take opportunity to get this FREE information. Jim offers you 3 options.
Jim Edwards interviews Rich Cleland, Assistant Deputy FTC (↑)In previous posts I have also written about those changes in guidelines from the Federal Trade Commission in the USA for Internet marketing practices. I also wrote about similar — even tighter — legislation for Internet marketers in the EU (European Union). At this point I want to thank Andy Beard (↑) who mentioned this interview in his latest blog post, “Harder Facts About Comment Spam (↑).” Take a legal notepad, some time in the evening and listen to that valuable information. Or at least get the PDF for later reference. No idea how long it will be online. Enjoy the weekend. Yours John W. Furst
Posted by John W. Furst in Audio Series, Marketing, Top Posts, Video Series, Web Site Development
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Friday, November 27, 2009
has got 4 Comments.
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If you are an honest marketer with a healthy portion of common sense this should be enough to protect your customers from harm and yourself from the FTC. The most 'dangerous' industries are health related, financial, business opportunities, ... Anything where consumers can get harmed by misleading or false information. A vendor should have systems in place to train his affiliates and to make them legally liable. If in doubt disclose. Yours john W. Furst [my opinion; not any legal advice  ]
(!) Satisfaction based testimonials are 'safer' than result based ones. (!) Truthfully stating your own experience with a product is 'safer' than using customer testimonials. But don't forget to disclose if you are an affiliate or the creator of the product, etc. (!) In many cases existing rules on federal and state level, e.g. requirement for an earnings disclaimer for business opportunity products, ... need to be complied with, etc. It's not only the FTC which regulates marketing practices! Yours John W. Furst (*) 'safer' with regards to stepping over the line of what could be interpreted as misleading consumers to wrong expectations. (**) {as usual: it's my opinion and not any sort of legal advice; check with your attorney. }
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Serial Entrepreneur Robert Skoble The recording of a free tele-seminar call from last Thursday is online now. Easy FTC Compliance Seminar – What You Need to Do, Step-by-Step (↑) The host Robert Skrob (↑) discusses with his g
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