Advertisements are evaluated from the perspective of a typical consumer.
Three important questions.
(a) Whose opinion is displayed? (average consumer, the advertiser, an expert in that field, ...)
(b) Are there reasons this opinion could have been influenced by the advertiser?
(c) What are the results a typical, average customer can expect?
(Very soon anything without a disclaimer will look suspicious. )
Situation In The European Union
Let's not forget, the Internet is more or less a medium without national borders.
I mean to say, it is likely that any website targeted to US consumers will effect some of the 500 million consumers in the European union as well.
Maybe a good idea to recall the fact that the European Union cracked down on unfair business practices two years ago.
My comment on Frank's blog: “Absolutely d’accord. Makes sense. I mean, when it starts to rain, what do you do? You take an umbrella, still go out and keep your smile on your face, don’t you. Like in the great movie ‘Singing In The Rain’ … ”
(This entire blog post reflects my personal opinion and is certainly not any form of legal advice.)
FTC Fake Bait & Disclosure
[... John points out us Euros have had to live with this quite a while (I have covered it a lot myself in the past) along with some sound tips – I suppose I should disclose that John leaves great comments and has been known to tweet my articles.
Don’t forget my old post defining 32 kinds of Blogging and Linking Payola – the FTC should really ...]
Weblog: Andy Beard – Internet Business Systems Tracked: Oct 08, 12:47
Websites And Law Across Borders (FTC versus EU)
[... If your non-compliance, earnings, (possible fraud triggering criminal charges) are big enough the US- or any European government will hunt you down, no matter where you are. A simple non compliance with a disclosure requirement for example can be interpreted as being a criminal fraud.
One internationally operating lawyer I corresponded with pointed at a case of a UK citizen who was extradited from Australia where he lived at the time to the USA. He pleaded guilty for having violated US e-commerce laws and is serving a five year term in a US federal prison. Not funny at all. ...]
Better Let Your Prospects Know About You
John W. Furst.
I just have read a not so bad blog post. However, when I checked out the about page I got turned off.
“This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers
Weblog: E-Biz Booster Blog Tracked: Mar 17, 20:06
So should I care about the FTC? My business is in the U.K. Some sites hosted at Hostgator in the US, others here in London though.
lets discuss Ecommerce in the USA. Every city, county and state has their own separate sales tax with differing rates, limits and deadlines. This means Ecommerce merchants who sell their products or services in the U.S.A. could therefore be subject to all of these taxing districts. So how are online merchants able to collect their payments of sales tax with the varying sales taxes?
You are absolutely right. Any business -- not only online businesses -- is subject to various regulations on local level as well.
I know as marketer that online businesses used to collect taxes for customers in their state only. But the situation has changed and like the State of New York requires online merchants to collect taxes in their behalf. As a result Amazon.com fired all New York State based affiliates (if I remember correctly) because they did not want to implement those changes.
Compared to Europe doing online business in the USA is still very easy.
Dealing with tax issues, sometimes even customs issues, and especially shipping issues, and more restrictive regulations effectively KILLS many online ventures before they can take off.
And the Commission of the European Union has already successfully forced large vendors to handle and collect tax for European customers as well; vendors like GoDaddy, Clickbank, Amazon fully comply.
The duty of a business is to find ways to complies. It's part of doing business.
There is a massive change underway in the mobile media market as it becomes unshackled from the operators’ portals that have dominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped data packages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals but on direct services by content and services providers via open source phones and mobile-friendly Internet-based services. The next step is the continued emergence of m-commerce and in particular m-payment services.