Do you have nightmares and worries about the following?
Getting attention for your ideas or products
Expensive web traffic
Response rates to your email campaigns
There is a solutions out their that might be the answer to your prayers (if you are willing to put some effort in.) Yes, you have guessed correctly, it’s about publishing a magzine on iPad and iPhone.
Check it out.
I made a short video that outlines the system which has allowed some 350 people to achieve great success.
Watch the video
==>> Offer has expired!
You might have never thought about publishing a magazine in your niche market.
But maybe you should. (And Digital Publishing Blueprint makes sure that you CAN!)
“Right now Apple’s Newsstand is THE place where people hungry for content are waiting with their wallets out prepared to pay for more information.”
There are about 1,000,000 apps in Apple’s App Store
…1,000,000 apps in the Google Playstore
…2,000,000 ebooks in Kindle
But only 6,000 magazines in the Apple Newsstand
I call this a huge opportunity. But that’s not only me. Watch the video and go the the Digital Publishing Blueprint site and check it out for yourself.
This is a post I had written much earlier on a static web-page. Now I am importing it into the blog. It’s not such a bad idea to revisit Seth Godin’s work from time to time anyway. Enjoy.
Seth Godin - A Podcast and a video from a TED talk
Shortly after I turned on the computer this morning, I decided that I will continue to write about Seth Godin and provide you with two great resources about smart marketing.
I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA on YouTube
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,
L I S T C O N T R O L (offer expired!)
last week.
‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.
The course has a strong focus on email marketing and relationship building.
I made a quick teaser video about the launch.
Video produced by Mr. Blue Eyes.
Create your own video slide-show (↑) at animoto.com.
At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.
In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]
Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.
Major marketers in the Internet Marketing Community Promoted Frank’s launch
Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
buyers
almost buyers
non-buyers
those who don’t notice the launch at all
It’s usually the non-buyers who loudly protest against that sort of product launches.
However, there are two critical facts to consider:
Launches work for many reasons (enough stories for another post.)
The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)
As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.
… therefore, just a few comments from me as they came to my mind during the last couple of days.
• They don’t want what you sell.
• They don’t have the money.
• They don’t trust you.
Let’s focus on the first reason for a minute or two.
They don’t want what you sell.
In many instances this can easily be translated into “They don’t understand what you sell.”
Direct response copywriters and advertising experts taught us the importance of “getting into the head of our customer”.
A piece of marketing which generates a lot of response is not a monologue, it’s a dialog between the copywriter and the reader—the prospect. A writer needs to join that conversation in the head of the reader. Therefore, the writer needs to understand the market and the prospects she is writing for very well.
Derek Sivers gave a short 6 minute talk at a TED (↑) conference in India, in November last year. He reminds us of the many reasons why the person listening or reading might not understand what you are trying to communicate. His multicultural example makes it quite clear.
Derek Sivers: Weird, or just different?
Derek Sivers at TED Different Perspectives? (Pop Out)
That’s just the icing on the cake. Culture is not the only potential barrier that interferes with the meaning of your message and its perception.
“Despite the Internet being a global medium, your audience usually wears a very local head.”
~ John W. Furst
Enjoy the video and start becoming more aware of dangerous pitfalls in your communication and marketing.
I thought you will like this little video. Before I have looked into that I wanted to write a post about email marketing instead, but I procrastinated.
Did it every happen to you? I am sure it did. If you are not quite convinced yet, watch the video, and I promise you will recognize certain patterns in your behavior as well.
The video explains in an entertaining way what procrastination is.
It's dark all of a sudden. Did this ever happen to you?
Screen Dark, Data Lost?
Not For Me β Thanks to UPS
Did it ever happen to you? You are working on a complicated spreadsheet on your computer and all of a sudden… power is out. The screen gets dark, silence follows, and you might hear your neighbor through the wall shout out loud, “Oh, shit!”
I got used to those power outages lasting from 30 seconds to 1 hour. Like during the recent heavy rainfalls in early December. In 95% of all cases power comes back in less than 5 minutes.
Other people suffer data loss.
Some people even had their hard drives crash or other hardware damaged (Ouch!)
I am not one of them.
After moving to the Canaries I quickly realized that electric power is not as stable as in the big cities where I lived earlier.
Therefore, I got myself a UPS (uninterrupted power supply), a kind of a battery that keeps supplying your PC and monitor with juice even when power fails. Usually you can run up to 15 minutes on battery power with your normal PC or Mac setup.
The reason for writing this article is I want to share with you what I have learned about UPS during the last three years. I just replaced my UPS with a new one because the battery died.
Update: Just added a “How To Video” going through the process.
Recently I have described how I fixed a wrong setup of the tweetmeme button on my blog. I manually modified the blog template and I only mentioned briefly there is a Wordpress plugin for Tweetmeme.
Acknowledging Wordpress as the most popular blogging platform I need to follow up with a more detailed description of the Tweetmeme WP Plugin.
The installation and configuration is straightforward and shouldn't be a problem for anyone who has installed Wordpress on her hosting account successfully.
I provide some screenshots for your orientation.
Update Dec. 21, 2009: I made a screencam video of the procedure as well.
Without a doubt it seems that “Viral Marketing,” is a powerful buzzword. Just tap into an existing social network and have your marketing message spread — essentially — for free.
Sounds like a big money saver that can slash your advertising costs dramatically while increasing response. Your message is not yelled at a cold prospect but instead delivered by a friend.
And it spreads, … if it is done right.
Usually big corporations are prone to not doing it right.
Corporate managers are listening to their agencies …
Agencies are doing it wrong because they still believe you can buy attention and sales for big money. Their share in this kind of deal is not insignificant.
Viral Campaign For Turning TV license dodgers Into Paying Subscribers
The idea is fun and spreads but I don't see much potential for making people pay a mandatory fee which they refuse to pay up to this point. Especially because the idea seems to spread more outside the intended target audience.
Have a look. I made a viral video for myself.
Internet Marketing Superstar John W. Furst
Note: Unfortunately the application has severe browser compatibility issues. If you cannot access it try the lower quality YouTube version (↑) I have made from it.
My wife and and my sister in law have been stunned when I surprised them.