I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA on YouTube
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,
L I S T C O N T R O L (offer expired!)
‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.
The course has a strong focus on email marketing and relationship building.
I made a quick teaser video about the launch.
Video produced by Mr. Blue Eyes.
Create your own video slide-show (↑) at animoto.com.
At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.
In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]
Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.
Major marketers in the Internet Marketing Community Promoted Frank’s launch
Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
those who don’t notice the launch at all
It’s usually the non-buyers who loudly protest against that sort of product launches.
However, there are two critical facts to consider:
Launches work for many reasons (enough stories for another post.)
The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)
As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.
… therefore, just a few comments from me as they came to my mind during the last couple of days.
• They don’t want what you sell.
• They don’t have the money.
• They don’t trust you.
Let’s focus on the first reason for a minute or two.
They don’t want what you sell.
In many instances this can easily be translated into “They don’t understand what you sell.”
Direct response copywriters and advertising experts taught us the importance of “getting into the head of our customer”.
A piece of marketing which generates a lot of response is not a monologue, it’s a dialog between the copywriter and the reader—the prospect. A writer needs to join that conversation in the head of the reader. Therefore, the writer needs to understand the market and the prospects she is writing for very well.
Derek Sivers gave a short 6 minute talk at a TED (↑) conference in India, in November last year. He reminds us of the many reasons why the person listening or reading might not understand what you are trying to communicate. His multicultural example makes it quite clear.
Derek Sivers: Weird, or just different?
Derek Sivers at TED Different Perspectives? (Pop Out)
That’s just the icing on the cake. Culture is not the only potential barrier that interferes with the meaning of your message and its perception.
“Despite the Internet being a global medium, your audience usually wears a very local head.”
~ John W. Furst
Enjoy the video and start becoming more aware of dangerous pitfalls in your communication and marketing.