Barry Adams presents Keyword Research for Email Marketing posted at Internet Marketing Blog, saying, “When we think of keyword research we usually don’t think beyond search engines. However, keyword research has applications beyond SEO and PPC. Another online marketing discipline it applies to is email marketing — albeit with a different angle.”
John’s comment: Interesting analogy to SEO. Using the wrong words can get your campaign in trouble, especially with spam filters.
Chrissane Sternal and Lisa Barone present 12 Email Marketing Tips For Small Business posted at Understanding Marketing, saying, “Email marketing is still one of the most common forms of customer communications and outreach. And while other forms of outreach have piqued the small business owner’s interest, such as social media platforms like Twitter and Facebook, email marketing is still central to the larger integrated marketing approach.”
John’s comment: A primer for small business owners to get started easily.
Mike Hillyer presents How To Send One Billion Email marketing Messages Per Month posted at Mike Hillyer’s Webspace, saying, “Contrary to what the image to the image above implies, there’s nothing inherently evil about sending a billion messages a month. Some of the businesses that move a billion messages a month include ESPs, social networks (some move more than a billion a day for that matter), social gaming sites and large online retailers.”
John’s comment: Interesting. Explains a lot of technical details and teaches what is involved with sending emails in huge quantities.
Google finally announces that page loading time has become one of the ~200 signals (↑) that influence rankings in its search engine. If you are a little bit tech savvy when it comes to web technologies, check out the post. There you’ll find resources and tips on how to tackle the issue.
The Google Webmaster tool (↑) also offers a new function at Dashboard / Labs / Site Performance which gives you a hint how your site is doing right now.
A friend of mine runs a successful business and just has launched a new website with some great tips for lead generation. I wanted to read one of his articles again and typed-in his URL. Instead of his homepage I saw:
Error: Server not found
This was quite a surprise. He has one of those domains where you have a hard time to remember whether to add the “s” for plural or not. Like in
car.com or cars.com
The weird mess up on his part is that he even has a very beautiful logo with …labs, but his domain name is …lab.com.
I don’t think I am the only one making this mistake, but I am one of the few who actually try the other version as well. The average web surfer might just give up right away.
Do you have Google Toolbar With Sidewiki installed?
If yes, please, watch the navigation bar of your browser.
I am using Firefox and noticed a hashtag after the URL in many instances. Not always, so I am not sure about a pattern, yet. When I turn Sidewiki off in the toolbar this effect disappears. Here is the proof.
Google Toolbar Seems To Interfere With Other Browser Add-ons