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How You Can Generate Sales Leads Using Inbound Marketing in 30 DaysWritten by Greg Digneo, has got 7 Comments.
When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, Tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans?
A few weeks ago, my company decided to start a process to answer the question: “How can a business that does not have many hits on their website, has no followers on Twitter, and no Fans on Facebook, generate sales leads using inbound marketing in only 30 days?”  Catching leads on social media ain't easy without a plan (image credit) Our goal is to get people to sign up for a webinar where we will share this marketing plan. Below is how we are getting webinar attendees: Create a StoryThe web is a crowded space and you are in constant competition to earn your target audience’s attention. We have come to realize that your competition does not just reside in your industry, but is everywhere. Think about what you read – whether it pertains to your business or not. What stories resonate with you the most? It can be a blog post on how to grow your business, or news relating to your favorite football team, or the heartfelt story of a mother reunited with her child. All content producers are competing for your time, and no matter how you spend it, you only have 24 hours a day. Before writing a blog post, and before building your social media plan, you first need a story that will resonate with your ideal customer. At Cloud Marketing Labs, we want to be known as the firm who can deliver sales leads in 30 days using Social Media. We feel this is something our audience can wrap their hands around, and will help us stand out from some of our marketing firm competitors. FocusYou cannot join every network and be successful at all of them in 30 days. You need to focus all of your time and energy on 2 or 3 platforms. We chose blogging, public relations and Pay Per Click (PPC). BloggingAfter writing great content pertaining to your story, you need an audience to read it. In order to grow our audience, we would share our most helpful posts with friends and customers by emailing them a link to the post and asking them to share it with their friends. The key here is not to abuse your contacts. Only send a few posts, otherwise, you risk becoming a bit of a spammer and annoying. Even if you do not have a large following on Facebook, Twitter, etc., chances are someone who you are in regular contact with does, and will be happy to share helpful information with their network. Public RelationsWe found many blogs, such as the E-Biz Booster Blog, looking for guest posters and fresh content. If your story is compelling and unique, chances are they will allow you to leverage their network and help you grow your audience and expand your reach. By pitching our “Sales Leads in 30 Days Using Social Media” story to various blogs and friends, we have been able to set up a few guest posts over the course of these 30 days. We get the benefit of expanded reach, and they get the benefit of new voices. We are also going to submit a news release announcing a webinar where we will share this story with small and mid-sized business owners. However, instead of emailing the news release to journalists, we are going to use the online distribution service PRWeb. This will help with our search rankings and increase the visibility of our story as it gets picked up by various news aggregation sites. Pay Per ClickOur final focus is on PPC advertising. However, instead of using Adwords, we decided to use Facebook’s advertising platform. There are two main reasons for this. First, it is cheaper. We are in a competitive space, and Adwords clicks would be well over $1.00 per click to get onto the first page. Second, Facebook ads will help you develop your buyer persona. You have visibility on things like age, gender, likes, and job titles that you are unable to see using Google Adwords. This will help us target our ads more precisely, increasing the efficiency of our campaign. __________  Greg Digneo founder of Cloud Marketing Labs gets you leads. Image source: Lasso, ©2007 by williac/flickr. - Some rights reserved. - CC-BY 2.0. Email or Social Networks or Mobile or What For Business?Written by John W. Furst, has got 7 Comments.
Isn’t it fascinating how social networking platforms are taking over the Internet in a storm?
Ease of use and multimedia capabilities seem to be the main driver behind this development. It makes it fun for non techie people to use the Internet, to play around, and to communicate. Fred Wilson, principal of Union Square Ventures, discussed today that he was quite shocked—even though he had anticipated it—when he realized that social networking has overrun email (↑) already. Here is the corresponding slide from Morgan Stanley’s latest Internet trend report (PDF file, 2.5 MiBytes ↑).  Communications Trends, April 2010 Common email clients (even Gmail) smash a wall of incomprehensible letters into your face. I am talking about the inbox displayed as a dense list. Too many emails, too many of them irrelevant, and mostly not fun at all. On the other hand when composing a new message you are staring at a scary white page. Ever had writer’s block in that situation? Social MediaIn contrast to that you are basically navigating in a space that’s comparable to your email client’s address book. But an address book on steroids. You see avatars and blurbs with what your friends are up to right now, videos, pictures, full multimedia. And it’s so easy to use. You don’t need to compose a new message, you just click one time or even type your response directly. Takes you seconds and you don’t have to switch platform to do so. Much of what’s happening on social networks is not private between two people, but it can be. Twitter’s direct messages and Facebook messages are a good example for this. And many users get email notification about activity on social networks anyway. Don’t write off email, yet.An email address is still a valuable asset of contact information for a business. For now and the near future. And I have pointed out some additional reasons in a previous discussion about email marketing versus social media. But the one piece of contact information that might prove to be even more valuable in a short time is a mobile phone number. Mobile Is Coming With Light-speedWhen I compare the quality of contact information, then mobile phone number is a clear winner. It has certain advantages:
Regardless of mobile Internet usage with iPhone, Blackberry, Google Phone, whatever. Messages from the Internet can “ring through” to the user. An increasing number of services are taking advantage of this. Facebook and Twitter can optionally handle your mobile phone number for texting purposes. Airlines offer to notify you about delays, etc. Besides those “Internet attached cases”, the Net arrives at more and more users while they are on the road so to speak. The mobile Internet user base is growing faster than desktop usage ever did. Morgan Stanley predicts that the number of mobile users of the Internet will outgrow the number of desktop users in 5 years.  Trend towards mobility, April 2010 What does that mean for you?Big opportunities of course. Like if you are dealing in information product marketing, it’s smart to think about convergence.
This technological and social revolution does indeed change the way we communicate privately. This happens almost automatically. However, it takes effort to change the way your business communicates. Let’s do it. Expand your sphere of influence. Yours John W. Furst Single Opt-in Or Double Opt-in Email List - Are You Wasting Money?Written by John W. Furst, has got 4 Comments. Please, don’t ask me, why I finally got moving and finished it today. It’s certainly not the sunshine and beach weather that prevented me from doing this earlier. If it were, I wouldn’t get anything done at all. We have dream weather here a lot. However, if you insist asking, I will respond, “It was Frank Kern. He is guilty of having me finish that post.” You might or might not know who Frank Kern is. He is one of the most successful email copywriters and business strategists in the Internet marketing community. Many call him a guru. Last week Frank launched his latest product, an interactive e-mail list building training program. The launch strategy was interesting to watch. It gives us a hint regarding the very old question: “Single Opt-in or double opt-in?” But first things first. E-mail solution providers and to some extent law makers… → Continue reading: Single Opt-in Or Double Opt-in Email List - Are You Wasting Money?
Notes About Frank Kern's 2010 Listcontrol Product LaunchWritten by John W. Furst, has got 5 Comments. Internet Marketing “Wiking” Frank Kern L I S T C O N T R O L (↑)last week. ‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business. The course has a strong focus on email marketing and relationship building. I made a quick teaser video about the launch. At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings. In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said […] Listcontrol particularly covers beginner questions in module 1. […]Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away. Major marketers in the Internet Marketing Community Promoted Frank’s launchSuch a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
It’s usually the non-buyers who loudly protest against that sort of product launches. However, there are two critical facts to consider:
As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway. … therefore, just a few comments from me as they came to my mind during the last couple of days. Observations About The Listcontrol Product Launch→ Continue reading: Notes About Frank Kern's 2010 Listcontrol Product Launch
What Fuel For Your Business Growth?Written by John W. Furst, has got 4 Comments.
When you get stuck, you have two options.
Check out this video. It made me laugh out. Before you call them idiots, think about… metaphorically most people are a bit like this when it comes to life.  Rich Schefren outlines the right fuel and a strategy that gets you back on track with your business growth. What Single Trait Separates… Check out Rich's post if you want to learn more: Business Growth… Fueled By The Power Of Thought! (↑) Yours John W. Furst Email Marketing or Social Media in 2010?Written by John W. Furst, has got 3 Comments. In mid November last year Dr. Mani published a list with his predictions about what will be IN and what will be OUT in 2010 (↑). The first item on his list 1.) Email Is OUT, Social Media Is IN I am buying the second part of his statement immediately, but “Email OUT”? I had to think about it a couple of seconds longer than usual, ’cause a couple of respectable experts like Chris Brogan (↑), Warren Whitlock (↑), and Willie Crawford (↑) already had left comments on Dr. Mani’s blog post. Here is the re-print of my reply:I don’t think email is OUT in 2010. What’s the deal with email marketing in 2010?You would be crazy to stop building an email list. But on the same token you would be insane not building your social media presence. In case you are sitting on the fence and don’t know whether you should put the subject email marketing into the IN or the OUT bucket. Think about why businesses are complaining. You hear two main reasons:
Now ask yourself or your team a couple of questions and revisit the response rate issue. For sure you will find a couple of areas where you can improve.
One kind of email marketing campaigns did especially well in 2009. It’s called customer reactivation. But that is just one tactic that worked. Maybe your email marketing activities need that sort of a botox treatment. (LoL) Lots to think about. Don’t dump your e-mail opt-in box, yet. Yours John W. Furst P.S.: [Admittedly I have procrastinated (check out the edutaining video) with this blog post for some time.] |
Copyright ©2007-2010 by John W. Furst and Fcon21 Email Marketing Strategies And Internet Business Solutions. This work is licensed under a Creative Commons Attribution-Share Alike License (↑).
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