Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Welcome to the 24th edition of email marketing tips on July 24th, 2010.
This edition is a little bit late; and it’s short. Enjoy.
John W. Furst presents Getting to Know E-Mail Recipients - eMarketer posted at Articles - the latest Market Research, Internet Statistics - eMarketer, saying, “Personalization means more than just being on a first-name basis. E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. While a personalized subject line can bring success, a survey of US and UK Internet users by e-mail marketing services firm e-Dialog suggests marketers must get to know more about their recipients than just a first name.”
It is true that personalization is a key ingredient when sending out emails. However, being too friendly may also bite you back. A friendly email that suggests you know something about the recipient is a great balance. -- www.acquisix.com