Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Update on April 12, 2015 We have discontinued this blog carnival.
Welcome to the 24th edition of email marketing tips on July 24th, 2010.
This edition is a little bit late; and it’s short. Enjoy.
John W. Furst presents Getting to Know E-Mail Recipients - eMarketer posted at Articles - the latest Market Research, Internet Statistics - eMarketer, saying, “Personalization means more than just being on a first-name basis. E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. While a personalized subject line can bring success, a survey of US and UK Internet users by e-mail marketing services firm e-Dialog suggests marketers must get to know more about their recipients than just a first name.”
It is true that personalization is a key ingredient when sending out emails. However, being too friendly may also bite you back. A friendly email that suggests you know something about the recipient is a great balance. -- www.acquisix.com