Welcome to the 28th edition of email marketing tips on February, 9th, 2013.
After having put to sleep for more than two years, it’s time to wake up the carnival, again. I also have done some housekeeping:
All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.
Interestingly it was mostly copywriters’ tips which had to be removed. Most of them just have disappeared from the web or their sites have got in too bad a shape that I don’t want to link to them anymore.
The good news is that we had some well known experts contributing here in the past.
You’ll find expert advise in those past editions from authorities like:
Since I started this carnival in 2008 the Web and the relevance of blogcarnival.com have changed. However, let’s see how it goes in 2013.
Here are the tips of the day.
tools and strategy
The next two tips are quite interesting because they are quite opposite to each other. At first Ioan shows us how to use your blog to send out emails for free. Then Mike suggests to re-purpose your ezine content on your blog.
Ioan Draniciar presents How to Use Your Blog to Create a Free Viral List Building System (↑) posted at Lazy Cash Making Formula (↑), saying, “If you follow my blog closely, you’ll notice a pattern. I post an article on my blog every time I learn something of real value from internet marketers I respect and follow. We all have to learn from someone and it should be from somebody who’s an authority in our niche. Brad Gosse is an awesome internet marketer, a straight shooter, honest and someone I can really trust.
I picked up this little gold nugget of information from Brad and added a little twist of my own to it in order to make it more effective. This method can help you tremendously when it comes to getting repeat visitors to your site.”
John’s comment: Indeed, you can put an email signup form from Feedburner on your site. However, you are very limited with this approach. But, hey, it’ free and it might get you started.
(On the other hand the author uses email marketing services from getresponse.com on his site. I wonder why?
John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.
John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.
John’s comment: The article I have picked here is from 2010 but still relevant. After a short discussion Mark calls out 6 way you could send more emails to your subscribers without too much risk of annoying them.
Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”
John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.
Written by Carlo Leon Guerrero,
has got 1 Comments.
Carlo Leon Guerrero
Despite all of the new ways to promote yourself and your products on the internet, email marketing still remains an essential part of any online marketing campaign. A newsletter is a great way to promote yourself, and your products. Let’s take a look at what you should do with your newsletter to ensure that your subscribers will keep reading it.
Entertaining, and Informative
Your newsletter should be both entertaining and informative. Obviously, you’re going to want to send out sales information to your subscribers, but if that’s all you send out, your subscribers will stop reading your newsletter very quickly.
It’s a good idea to send out entertaining and informative content in each email. If you find something interesting that’s related to your niche, pass it along to your subscribers. Entertaining videos, funny comics, and interesting news stories all make great content for your newsletter.
Of course, send out some promotional information too, just make sure to add additional value for your subscribers with entertaining and informative content.
Clear and Concise
If you want your subscribers to keep reading your newsletter, you have to keep it clear and concise. Don’t make your readers sift through a wall of text to find the interesting, or useful information in each email.
The harder they have to work at finding the useful information in your email, the less likely they will be to read the next email you send out. Stick to short paragraphs and bulleted lists. Be sure that your content is clear, and easy to read, and your subscribers will be more likely to keep reading your newsletter.
If you’re sending out a strictly promotional email, be sure to include all of the necessary information for your readers. If you’re telling them about a sale, make sure you mention any exceptions tot he sale in the email.
Use bulleted lists to give your readers all of the details about your sale. The easier your sales copy is to follow the more likely your readers will be to absorb, and react to it.
Email marketing can be tough, but if you keep these tips in mind, you’ll have a successful newsletter.
Did you know that 95% of home based businesses fail because of lack of personal coaching and not using the right internet marketing tools? Would you like to get personal support from people actually making a living online?
I just wrote a short forum reply for a friend on Triiibes.com who had asked,
“How can I increase the open rate of my newsletter?”
Here it is, I am sharing it with you.
A good point in time to deliver another email marketing tip after having stopped that series of articles for some time. Maybe I should revive the carnival? I have to think about it and check how many spam submissions I have received in the meantime. Well, I am preparing a guide, a tutorial for email marketing anyway.
The business in question is a European based specialist for colors trends and consults with designers in fashion, home design, …
I find the content and design of your newsletter rather intriguing. However it's a constant challenge to keep readers engaged and interested over a longer period of time. Let me give you a couple of bullets to think about.
Just to start off the discussion here.
Make it more personal!
Have an editor, a spokesperson write the newsletter in a colloquial tone. Introduce that character as a person with a back-story, and also address the reader on the personal level. An email is communication from one person to another. A newsletter should not be an exception.
What about the idea of following the Editor - James or Jane on his or her personal journey through the universe of color and time.
Increase the frequency. Once a month is too infrequent to maintain and strengthen the relationship with your readers.
You don't want to be perceived as the 57th agency which sends yet another trend report. You want to be perceived as “friend” who helps the reader through the jungle, who offers effective solutions for whatever the biggest problem in this industry is.