David Ogilvy (↑) is said to be the father of modern advertising in the early '60s who answered that exact question in an acclaimed full page house ad for his own advertising agency. Needless to say that the ad worked very well and established Ogilvy & Mather as the leading advertising agency for industrial advertising.
One of David Ogilvy's many tips for creating successful ads is: “Don’t Get Distracted from Making the Sale”
It sounds bizarre but many agencies with or without the help of their clients screw this up big time. Almost if selling were a bad thing. And whoever is ultimately held accountable for advertising that does not work in the short run has tons of logical reasons why this is actually good thing.
You might have heard these before: Advertising is supposed to build awareness, to establish brand identity, to create a community, …, etc. or in other words: The big sales will come sooner (or later) because of all those effects.
Of course advertising should not be treated as one dimensional exercise but making sales today ranks pretty high on my personal and on my client's lists of priorities.
In order to discuss latest trends as well as evergreen strategies I traveled to London, U.K. to the Biz Fest 2015 conference two weeks ago.
John W. Furst at Biz Fest 2015 in London, U.K.
Stay tuned for more tips about advertising that sells and related topicss. I'll be back soon. Just rearranging a lot what I am doing right now.
It has been a long while since I have written a blog post for the E-Biz Booster Blog here. So let's start with saying, “Hello, again!” And since it is this special time of the year I am adding a friendly, “Hope You Had Great Easter Holidays!”
But who cares? Do you?
Maybe you are only on this pages, because you wanted to read some gossip about Kim Kardashian. Look closely at the photo below - No Kim there. Sorry for that. I hope you are not too disappointed.
You can leave now or you can read on below and eventually learn something about advertising.
Happy Easter 2015 - No Kim Kardashian here (Sorry)
Using a celebrity name as link bait on the web is certainly not a new strategy and it wears out quickly.
However, my friend Phil Wrzesinski, a successful retailer in the USA, has many more proven tips and tricks in his tool bag.
And as you can guess from the link title, Phil is ready to share much more but he needs our help.
This is your chance to be in the book and to receive a free copy if you are picked.
But do not only click on the link above if you are a retailer. Advertising works for other types of businesses, too. And it's never wrong to look for new ideas outside your of industry. While you are on Phil's page make sure you also download his PDF guide on how to make your ads memorable (The link is in his post: ‘memorable’)
As usual the law will affect regular businesses only. Spammers don’t care.
The One Big Chance: The inbox Goes Mobile
It is a trend that people are connected to the Net and to their email inbox more often and on multiple places. You don’t need to wait till it’s raining and people stay at home at their desktop computer. They take their email everywhere, anytime.
That’s an opportunity, isn’t it.
But you need to be prepared for it. Do your commercial emails display nicely on those mobile devices with the tiny screens? If not, change that.
Thanks to the fact that most if not all social media and networking sites like Facebook, Twitter, and G+ as the latest star, connect to your email inbox to some extent. I.e. even the young generation knows what email is. It does not main that they like to consume email but email has one big advantage over the walls on Facebook or the Twitter and Google Plus streams.
It’s an archive, one can sort and use filters. It’s much easier to find a specific message in email than on social media