Now, “mobile” is bigger than ever and the trend does not stop as more and more services come online which focus on a great mobile user experience. So it is not really a surprise that Google expresses a clear focus on web optimization for mobile access and mobile devices.
Gary Illyes announced at the Pubcon  conference in Las Vegas on Oct. 13, 2016 that Google is switching to mobile-first indexing. This means websites which are not mobile friendly in Google's eyes will be kicked out and moved to the secondary index. Furthermore the secondary index is not updated as frequently as the primary index is. This will be a huge disadvantage for those sites if they rely on search engine traffic from Google.
Responsive design or serving an optimized “mobile version” of a site to users on mobile devices has become the industry standard for “mobile friendliness.” However, that's not where Google wants the improvements to stop. Coping with small screens limited input capabilities is not nearly enough. Users want that sites load very quickly in under 2 seconds.
Therefore, Google has launched its Accelerated Mobile Pages (AMP) (↑) open source project in February 2016. This project tackles low Internet connections speeds as well.
At first, this seems counter-intuitive since mobile high speed LTE Internet connections with speeds of up to 150 Mbit/s become more widely available at affordable rates. In fact in many rural areas mobile connectivity is the only and in many cases best choice you can get. LTE/4G Internet access is nowadays available in 102 countries, … but with limited coverage. On a worldwide scale only 50% of mobile users are covered with at least 3G.  The remaining 50% of mobile users are stuck with low speeds: 56 kbit/s for 2G and 220 kbit/s for 2.5G like EDGE. Now the AMP project makes more sense.
It has never been more important to provide users with mobile devices the best user experience possible. Google will hold you accountable.
Adopting AMP does not need to create you a headache, at least, if your website is powered by popular software like WordPress which has 70% market share among content management systems (CMS) and powers more than 20% of all websites on the Internet. Just search for the appropriate plugin.
Gary Illyes also gave the impression the site-wide use of the secure HTTPS
protocol for all websites could be something Google has on its wishlist for the future. We will see.
John W. Furst
 Pubcon, is the premier social media and optimization conference, is supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising, and offers an in-depth look at the future of technology presented by the world's top …
John on the Fourth Annual International Blue Beanie Day
Today, on Tuesday, November 30th, 2010, the Fourth Annual International Blue Beanie Day ought to remind the Internet community to stick to Web standards.
It will make on-line life so much simpler then.
Imagine how much easier development could be if you could trust your code to work on all major platforms.
It's a call — an outcry — to the big guys like Google and Facebook to make sure their APIs, widgets, and plugins are within the standard and pass validation.
It's also an outcry to the standards committees to adopt innovative ideas and integrate them into the standards more rapidly.
The relatively new social plugins from Facebook, e.g. LIKE button, comments, …, does not validate to the (X)HTML(5) standards.
Same is true for the embedded YouTube Player.
And I could go on, and on, and on …
You might say it doesn't matter if a website doesn't validate 100%. However, one could detect true and serious issues with the code with less hassle in the absence of all those defacto standard violations.
Please, participate by doing the following:
1. Take a self-portrait wearing a blue beanie (toque, tuque, cap) and upload it to the Blue Beanie Day 2010 (↑) pool on Flickr.
2. Add a blue beanie to your social network avatar on Twitter, Facebook, Flickr, etc.
3. Write a web standards haiku and post it on Twitter with the hashtag #bbd4 for your chance to win web design books from Peachpit and A Book Apart in the Blue Beanie Day Haiku Contest.
The following article contains 13 free and inexpensive ways for you to promote your website.
1. Viral Marketing is an approach that persuades people to pass along your message. Like a virus, the message then spreads to more and more people. The persuasion to pass along the message typically comes in the form of humor. If one person thinks the ad, email, video, etc. is funny and/or entertaining, they will pass it on to their friends. If you’re creative, give this a try.
2. Creating a blog, or web log, is becoming more and more popular. A blog will allow you to create a running commentary focused on your products or services. Interested parties will have access to this running log information. WordPress and Blogger are two of the most popular blogging platforms, and both are free to use.
3. Joining an affiliate program will cost a bit of money but can make a huge impact if you’re selling merchandise. Interested parties join your program and sell your products. When they make a sale, you pay them a set commission.
Just one example: Search Engine Marketing
4. What better way to grab people’s attention than to offer them something for free. Using free giveaways like sample products or offering a free consultation is a great way to grab people’s attention and to garner more interest in your products or services.
5. Posting articles focused on your products or services is a great way to promote your business. People are constantly surfing the internet for the latest tips, tricks, and advice… just like you. Adding links in your articles that refer readers to your website is a necessity to increase traffic.
6. Target your audience. Join forums and other online groups that are within the scope of your business, products, or services. Be sure to supply these forums or groups with a steady stream of applicable information. Constant, focused information is a great way to catch a prospective customer’s attention.
7. Make prospective clients feel wanted and special. When your marketing does draw prospects to your site, you want to close the deal. Make someone browsing your website feel good about themselves, and try to relay how much better they’ll feel when they buy what you’re selling.
8. Purchase business cards and company stationary. Use these two for any and all correspondence. Whether it is something personal or related to your website, the more hands you can put your stationary and/or business cards into, the more likely you are to increase site traffic and sales.
9. Sponsoring events is a great way to get your company name in the public eye. Depending on the type of event, sponsorship packages will vary in price. Make sure to select events that are likely to draw your customer demographic and give you the most exposure for your buck.
10. Focus on your uniqueness. While promoting your website, you need to focus on the things that set you apart from your competition. My online business, OBrienMaDe, is an online social marketing company. Our homepage clearly tells prospective clients what sets us apart from the myriad of other marketing companies on the internet. Check it out for yourself- http://www.obrienmade.com.
11. Use e-mail and snail mail campaigns. Obviously, we don’t want to spam prospects or bombard them with junk mail, but you do want to use a calculated mail campaign. Almost everyone has a large database or personal e-mails. Start by advertising to your friends and family; you never know what might come of it. Also, mail out ads to your demographic… and be sure to use company stationary.
12. This one is a no-brainer, but just in case here you go… create a webpage. Having an online presence is very vital. If you’re an online business you have a website, if you’re a brick and mortar establishment you may not have a site. At the very least, create a single web page highlighting your offerings. There are many free web hosting providers you can use. Just search “Free Web Hosting”.
13. Google AdWords offer pay-per-click (PPC) advertising for businesses. Your ad will appear in the Google search engine. When someone clicks on the ad and is directed to your website you pay an amount of money pre-determined by you. You can establish a budget that is not to be exceeded. Once your PPC reaches your monetary limit, the ad will no longer be visible to web surfers.
If you would like help establishing and running a social media marketing campaign, or creating a website, please feel free to visit http://www.obrienmade.com or email: <info[at]obrienmade.com>.
About the Author
Tom O'Brien is owner and operator of OBrienMaDe, an online business focused on helping small businesses increase online visibility and traffic.
Google finally announces that page loading time has become one of the ~200 signals (↑) that influence rankings in its search engine. If you are a little bit tech savvy when it comes to web technologies, check out the post. There you’ll find resources and tips on how to tackle the issue.
The Google Webmaster tool (↑) also offers a new function at Dashboard / Labs / Site Performance which gives you a hint how your site is doing right now.
A friend of mine runs a successful business and just has launched a new website with some great tips for lead generation. I wanted to read one of his articles again and typed-in his URL. Instead of his homepage I saw:
Error: Server not found
This was quite a surprise. He has one of those domains where you have a hard time to remember whether to add the “s” for plural or not. Like in
car.com or cars.com
The weird mess up on his part is that he even has a very beautiful logo with …labs, but his domain name is …lab.com.
I don’t think I am the only one making this mistake, but I am one of the few who actually try the other version as well. The average web surfer might just give up right away.