“More readers” is your ultimate goal for your Blog. The more readers you attract on a regular basis, the more your Blog will work for you. Whatever you want to get out of it, like money, influence on public opinion, etc. Follow some basic rules for writing on the Web and the same kind of information you provide will gain more popularity.
Did you every write an article or a Blog post and many readers left a comment how great and valuable your info is. They say, they stumbled it, dugg it, bookmarked, printed it and put it on their board right in front of them. You feel flattered and think you have hit it this time.
Then later you look at your Web stats and recognize those readers were about the only ones that have read it. Sad story.
What went wrong? Most likely your title, your headline, sucks and probably your first paragraph, too.
To understand this you must realize how Web users find the way to your post. Your loyal readers, those who probably left the comments, have subscribed to your Blog's RSS feed, email announcement list or simply type in your URI and read whatever you write.
All the others, whose attention you wish to catch, only see a link to your site somewhere. Based on that link, they quickly decide: “Click or Not To Click”. How much they get to see depends on where they come across the link to your post. Here are a few examples.