P.S.: Just to avoid any confusion or misunderstanding Yes, this post has been inspired indirectly by Mr. Godin. But it's not endorsed or anything else. He doesn't even know about it. It's just a coincidence.
P.P.S.: I wrote about those folks earlier… Icons like Sir Gary Halbert for example. He did exactly what I am talking about here. Finding out what kind of markets and what kind of ads produce serious money,… and keeping the machine rolling as long as it's profitable or replaced by an even more profitable money machine. That's what that is.