“Less is more in that respect!”
John W. Furst presents Should You Avoid ?Free? In E-Mail Subject Lines? posted at Bob Bly Copywriter, saying, “Did you make up your mind about using the word ‘FREE’ in your email subject line? You should!”
John's comment: Bob is an experienced professional. I have featured him before. He asks, “What about you? Have YOU tested ‘free’ in e-mail subject lines? Does it work for you?”
And Bob tells us: “By the way, according to a recent study from Datran Media, 83% of marketers surveyed said that e-mail marketing — not blogging, social networking, or banner advertising — is their most important advertising medium.”
John W. Furst presents Email Stats - Free Versus Help For Johnny Bunko's Career posted at E-Biz Booster Blog, saying, “Reflecting on two of my email broadcasts, congratulations to a winner, and some solid career advice on top of it. (Still can get a great free comic PDF career advice ebook.)”
John's comment: Finally a post from yours truly again. As part of the blog article I feature a video with Daniel H. Pink, who is a best selling author and was a speech writer for Vice-President Al Gore in the 90s. What he says about the ingredients of a well written speech applies to email copy as well to some extent. You don't want to miss it. Check it out now.
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I present you Email Marketing Tips: What to Write About posted at Chris Garrett on New Media. Chris is saying, “The key to selling stuff with your email list is to make what you offer also content. Take the role of an editor, or connoisseur, you are providing your list subscribers the choicest, best, ideal selections. Even better, make the email worthwhile even should someone not buy, so everyone gains. You can introduce products as part of a tip, solution or piece of advice, or as further reading.”
John's comment: And Chris Garrett doesn't forget to tell you the real truth: ‘The golden rule of email marketing is to TEST - watch the reaction to everything you do.’
Okay, this was the last chapter in Chris' distinguished series of articles. If you have missed any of them… They are all linked to each other on Chris' site or you could go back to Email Marketing Tips - Edition #7 of my carnival where I have featured the first chapter so to speak. Enjoy, and happy testing.
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Hi, The popular Email Marketing Tips Blog Carnival is back. First edition of 2009 was published earlier today. The summary: Tips and case-studies on email subject lines, how to send video emails (can you?), much more,… and last issue of Chris Garret...
Tracked: Jan 21, 09:27
I just got word that we are discontinuing the Email Marketing Tips Blog Carnival. The email marketing tips 16th edition has been the last one. Why? The reasons are twofold. (1) The top dogs are not contributing their blog posts anymore. (2)
Tracked: Feb 19, 17:59
John W. Furst I must admit when I first setup my E-biz Booster Blog I did not know much about search engine optimization (SEO). Finally I have changed and improved my permalink structure. It is not only more SEO friendly but in fact has increased u
Tracked: Apr 25, 23:54
John W. Furst I just wrote a short forum reply for a friend on Triiibes.com who had asked, “How can I increase the open rate of my newsletter?” Here it is, I am sharing it with you. A good point in time to deliver another email marketing
Tracked: May 19, 20:26