Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Welcome to the eighteenth edition of email marketing tips on June 19, 2009.
This is—as you know a revival—after I had kept the pause button pressed for a couple of month. I am curious to see how it goes.
Here is my brand new “Intro-Video”
Now, lets jump right into this edition with a quote that reminds us why growing an email list for your existing business or your startup venture is not such a bad idea.
Quote of the day
Legendary direct response copywriter Bob Bly wrote as a comment on his blog about a year ago:
“…I have over 50,000 subscribers to my e-newsletter with whom I communicate weekly via e-mail. In exchange, they send me between $4,000 to $10,000 a week to buy my information products. How much money do your 3,000 followers on Twitter, Facebook, and MySpace send you each week?
Also, networking is only of value depending where you are in your life and career. At this point in my career, I have much more work than I could ever hope to handle, and people know where to find me. So doing Twitter or whatever would be a waste of time better spent on projects I am writing for clients and publishers.” --bly.com, May 27th, 2008 at 8:24 am
Tools & Services
Code Of Practice
Those articles have been hand picked by me. The writers are in general too busy to deal with blog carnivals nor do they need the marginal and questionable benefits of submitting their posts. In other words: Read and learn!
John’s comment: A tip that makes sense. Bob is a legendary copywriter. Yesterday Rich Schefren told a viewer on his Live Q&A Ustream event, “Learn copywriting from Bob Bly.” I am not kidding. Bob’s blog post also attracted comments from other well known experts. Check it out.
John’s comment: Awesome feature. There is at least one clickbank software product that let you simulate sending on particular days. Aweber added much more functionality on top of it.
Jodi Kaplan presents 15 Tips for Writing Emails That Make Money posted at Fix Your Broken Marketing, saying, “With the economy in trouble, more and more marketers are shifting their advertising dollars online. According to a recent report by Forrester Research (New York Times, May 5, 2009), many merchants think that online businesses can withstand the downturn better than bricks and mortar retailers. In fact, 90% said that e-mail marketing was a top priority.
Since email is relatively inexpensive, and can be produced quickly, it’s an attractive way to sell your products. But, how do you do it correctly?”
John’s comment: I recognize immediately that Jodi’s tips come from experience. Print her list out, and I promise after a while you will have memorized it.
John W. Furst presents Email Marketing Needs To be Personal posted at E-Biz Booster Blog, saying, “It’s more then a copywriting tip when I say, ‘your emails need to be personal.” You might have heard it before, it’s true. The relationship with your members is what counts.”
John’s comment: Ignore that tip and you will be one out of hundreds or thousands who don’t get their message across.
"The Money Is In The List"
AWeber proves it to thousands of businesses every day.