Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Welcome to the twentieth edition of email marketing tips on April 7th, 2010.
We have a fine mix of submissions today so I did not add any external blog posts this time. Now it’s time to improve your email marketing campaigns. Let's begin.
This edition can keep you busy for some time. Here is how I want you to go about it.
Get a piece of empty paper ready and a pen or use a fresh page in your journal.
Draw a vertical line in the middle all the way from top to bottom.
At top of the right column write the word “tip”, on top of the left column “to do”.
Now when you read each article take a short note and most importantly write down what you will do as a result of that tip.
Then of course do it. No excuses.
tools and services
Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.
John’s comment: Again, my post. Host your own edition of this carnival and you have the editor’s advantage, too. How? Look at the end of the post.
Rebekah Donaldson presents Get Higher ROI from a B2B Email Marketing Campaign posted at Red on Marketing Blog, saying, “There are right ways and wrong ways to write email newsletters and the best way to stay on the plus side of that equation is to focus on the client. These seven examples of what isn’t boring could up your click-through rate and lead generation.”
John’s comment: Right, you don’t want to be boring. Keep your email marketing fresh.
Amanda Gagnon presents Email Marketing, Meet Social Media posted at Aweber’s Blog, saying, “Over 70% consider ‘competition with social media for recipients' time and attention’ an important challenge for 2010, according to Marketing Sherpa’s 2010 Email Marketing Benchmark Report.”
John’s comment: Lots of points for your action list.
That concludes this edition of email marketing tips.