I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA on YouTube
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Update on April 12, 2015 We have discontinued this blog carnival.
Welcome to the nineteenth edition of email marketing tips on March 23rd, 2010.
This is the first edition of my email marketing tips blog carnival this year. I have hand-picked all entries myself and hope that I will get useful blog article submissions to the next edition.
Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.
copywriting
Sonia Simone wrote The Betty Crocker Secret to Email Marketing that Works posted at Copyblogger, saying, “You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.”
John’s comment: A must read article! I only have one objection: “The money is not in the list! It’s in the relationship with the list.”
Doberman Dan wrote David Deutsch’s Advice To Copywriters posted at Doberman Dan - Direct Response Entrepreneur, saying, “At John Carlton’s Action Seminar David Deutsch shared several life-changing pieces of advice with me. David is one of the handful of top “A list” copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.”
David Deutsch gives copywriting advice to Doberman Dan.
(Click the image to open the video in a new window.)
John’s comment: With that tip you actually can earn while you learn. Doesn’t matter if you get started with direct mail or you simply start to build an list of your own.
Okay, here is the post I procrastinated for a long, l o o o … o o n g time.
Please, don’t ask me, why I finally got moving and finished it today. It’s certainly not the sunshine and beach weather that prevented me from doing this earlier. If it were, I wouldn’t get anything done at all. We have dream weather here a lot.
However, if you insist asking, I will respond,
“It was Frank Kern. He is guilty of having me finish that post.”
You might or might not know who Frank Kern is. He is one of the most successful email copywriters and business strategists in the Internet marketing community. Many call him a guru. Last week Frank launched his latest product, an interactive e-mail list building training program. The launch strategy was interesting to watch. It gives us a hint regarding the very old question:
“Single Opt-in or double opt-in?”
But first things first.
E-mail solution providers and to some extent law makers…
The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,
L I S T C O N T R O L (offer expired!)
last week.
‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.
The course has a strong focus on email marketing and relationship building.
I made a quick teaser video about the launch.
Video produced by Mr. Blue Eyes.
Create your own video slide-show (↑) at animoto.com.
At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.
In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]
Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.
Major marketers in the Internet Marketing Community Promoted Frank’s launch
Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
buyers
almost buyers
non-buyers
those who don’t notice the launch at all
It’s usually the non-buyers who loudly protest against that sort of product launches.
However, there are two critical facts to consider:
Launches work for many reasons (enough stories for another post.)
The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)
As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.
… therefore, just a few comments from me as they came to my mind during the last couple of days.
• They don’t want what you sell.
• They don’t have the money.
• They don’t trust you.
Let’s focus on the first reason for a minute or two.
They don’t want what you sell.
In many instances this can easily be translated into “They don’t understand what you sell.”
Direct response copywriters and advertising experts taught us the importance of “getting into the head of our customer”.
A piece of marketing which generates a lot of response is not a monologue, it’s a dialog between the copywriter and the reader—the prospect. A writer needs to join that conversation in the head of the reader. Therefore, the writer needs to understand the market and the prospects she is writing for very well.
Derek Sivers gave a short 6 minute talk at a TED (↑) conference in India, in November last year. He reminds us of the many reasons why the person listening or reading might not understand what you are trying to communicate. His multicultural example makes it quite clear.
Derek Sivers: Weird, or just different?
Derek Sivers at TED Different Perspectives? (Pop Out)
That’s just the icing on the cake. Culture is not the only potential barrier that interferes with the meaning of your message and its perception.
“Despite the Internet being a global medium, your audience usually wears a very local head.”
~ John W. Furst
Enjoy the video and start becoming more aware of dangerous pitfalls in your communication and marketing.
I thought you will like this little video. Before I have looked into that I wanted to write a post about email marketing instead, but I procrastinated.
Did it every happen to you? I am sure it did. If you are not quite convinced yet, watch the video, and I promise you will recognize certain patterns in your behavior as well.
The video explains in an entertaining way what procrastination is.
I’ll keep this very short because time is running out. You have seen me writing about Perry Marshall before.
Thursday, February 11th, 2010 at 3pm EST / 2pm CST / 12pm PST / 20:00 GMT
The teleseminar is over. However, you still can sign-up and check-out Perry's special offer. It reads as, “Don't miss the $200 quick action discount (click here)”
Sign up and check out Perry Marshall's offer.
Perry is the #1 Google AdWords expert in the World.
Most people are stuck in a Google Ad-Writing RUT.
Most markets have B-O-R-I-N-G, predictable ads. (And that’s the unseen opportunity)
Most people are frozen at 2.4% CTR. You know that a 5.5% or 9.5% CTR would push you straight to the top but you don’t know how to pull it off.
Turns out you don’t need “creativity”
… you just need a step by step simple method.
Free Teleseminar: Bionic Google Ads, Facebook PPC & the Content Network Gold Rush (↑)
Perry Marshall has developed a NEW method for generating Bionic Google ads with hi-power CTR’s. He calls it “The Swiss Army Knife.” It’s systematic, it’s scientific, and it’s endlessly creative.
Bionic Google ads are like tractor beams that drag peoples’ eyeballs away from the center of the page to YOUR ad. It pushes you up in the rankings so you get more traffic and cut your bids. You get new visitors who’d have never clicked before.
You get blade #1 of the Swiss Army Knife during this free teleclinic on Thursday:
Free Teleseminar: Bionic Google Ads, Facebook PPC & the Content Network Gold Rush (↑)
BTW - Go look at the digital download you get after you register… when you see it you know this one’s going to be GOOD.
Oh... and this call is NOT being replayed. So make sure you mark it on your calendar.
Sounds good (very good) to me. I will be on the call for sure.
In case you wonder why Perry gives this information away for free. It’s part of a promotion he is doing. However, I know from my own experience that Perry always lives up to his listeners expectation. You’ll get solid content in this call.
And even if the Maui CD’s are out of reach for you right now, Perry has a whole library of training products that get you up to speed with your marketing fast … from exactly where you are at right now.
Don’t miss it.
Yours
John W. Furst
P.S.: The difference between “making it” and “not making it” could as well be the stupid habit of trying to figure it out on your own. Learn Google AdWords from the expert. Cut the learning curve and get the financial rewards you and your family really deserve.
Once again Seth Godin has bet the farm and seems to have won, already. (Probably not the farm, but you get the point, don’t you.)
He decided to bypass the traditional act of sending out dozens of review copies of his latest book to journalists of main stream media. The book title — you might have heard about it already — is
Linchpin: Are You Indispensable?
Instead he sent preview copies to people who care, members of his tribe.
As a result the Internet is already flooded — in a good way — with blog posts, tweets, videos, … all sorts of real world testimonials about how much they love the book.
Is there anything else that could help sell the book better?
I do not think so.
Are You Indispensable?
What type of people are indispensable in those difficult times, in which we are very close to the edge economically and environmentally.
I have assembled variations of short excerpts and thoughts from many conversations between Seth Godin and his readers who have received a preview hard-copy of Linchpin: Are You indispensable?.
101 Reasons For Personal Change
Now I have promised to give you 101 reason why you should change. Well, what about this,
“Imagine you could be one of the persons described here. Wouldn’t that be enough reason to change?
Here is the secret, You can!”
People who bring art to work, people who reach out, make a connection, cause change to happen.
People who refuse to become an interchangeable part, someone who merely follows the manual.
People who love their job.
People who can spread ideas, build a tribe. … if you can get your ideas to spread, you get to build what you want.
Seth Godin does not exactly have the reputation of writing How To books for dummies. And his latest book Linchpin: Are You Indispensable? — to be released on January 26, 2010 (audio book on February, 9) will not be an exception.
Let me talk a little bit about this amazing book. I also had the honor that Seth answered me a couple of questions about the book. All here in this blog post. Stay tuned.