Update on April 19, 2019: This blog post got deleted, because the referred resources are not available online anymore.
However, the post introduced the following book which is still available on
Amazon.com.
“Drive: The Surprising Truth About What Motivates Us” by Daniel Pink.
Learning about human psychology and applying this knowledge has been always helpful in sales and marketing. Remember the old saying?
“People buy what they WANT not what they NEED.”
Yours
John W. Furst
April 2019
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