What an email autoresponder does can be explained very easily. Once a new subscriber has joined your email newsletter, your autoresponder service will send messages which you have prepared over time.
An autoresponder has many useful applications
Martin signs up for an email course about expanding his vocabulary on Monday. For one month he will get 5 emails a week with new words and their meaning.
All you had to do was to prepare all messages for the complete course once.
Andre signs up two or three weeks later, but on a Thursday. He will receive 5 messages on the following days, have 2 days off and will receive 5 messages again.
You will notice the difference between Martin and Andre. Martin has off on the weekends, Andre doesn't.
Of course, Andre doesn't need to read his emails on the weekend, but let's say he decided to read his course on Monday evening, he will find 3 emails from you. The daily course for Saturday, Sunday, and Monday.
Now my favorite email marketing service provider AWeber has solved this problem very elegantly.
To return to my example from above. By setting the send window for the follow-up messages of this email course to Mo-Fr you can make sure that Andre and everybody else who did not sign up for the course on a Monday gets their rest on the weekend.
What applications and examples can you come up with that utilize this new feature?
Let us know, leave a comment.
In case you are not using AWeber for your email marketing already. I think it's the perfect time to give them a try.
Email marketing is the most lucrative marketing and advertising channel when it comes to online marketing.
Great that you have a website, but if you do not have an email autoresponder you are leaving a lot of cash on the table.
Let's say, you are running pay-per-click ad campaigns,
prospects come to your website,
most don't buy your product or service at the first time.
Even if your conversion rate on your sales page is an astronomical 10%, it means that 10 visitors buy and 90 out of 100 go away.
Let's say 10 of those 90 really would love your product, but just don't have the time right now to read your sales letter or they would love even more detailed information before they are ready for the purchase.
Guess what, those 10 and if you do a good job on your website even more than 10 would love to give you their email address.
Imagine how easily you could get them back to your website.
All you needed to do is send a couple of emails.
On average people buy after the 6th to 7th point of contact.
Okay, but you do not have an autoresponder. How are you bringing them back to your site? Ah, I see, buy more ads and feed the Google Adwords program with your money.
Well, I am sending an email, or two, or three, … for a flat fee.
Take AWeber's free test drive now. An email list is an asset.
More about this in future blog posts.
"The Money Is In The List"
AWeber proves it to thousands of businesses every day.
P.S.: This new feature is being rolled out to all new customers and existing customers with the email analytics package included in their price plan. Customers on the old price plan need to upgrade their package in order to be able to take advantage of this novelty features.
Is this fair?
I believe, “Yes”. Relatively new customers with the analytics package already included and those who have upgraded get it for free as an add-on anyway. Does your car dealer give you the newest model once it comes out without any compensation? I don't think so.
P.P.S.: I know that I have mixed up the use of sales page and opt-in page in the above example a little bit. I wanted to make the point clear. Their are different strategies about how and when to use an opt-in page versus a sales page or even different combinations of both at the same time. More about that in the future.
P.P.P.S.: And don't forget to leave a comment here.
Email Marketing Tips - Edition 18
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Thanks for introducing this. These are really awesome features, extremely beneficial for any online business. .