I implemented a couple of SEO related (search engine optimization) changes on this blog. But I did not stop there. I introduced some new features for my readers as well.
As a result and the side-effect of it, the 10 or 15 latest blog posts have been re-published on the RSS feed with ever slightly changing URLs. I had the RSS feed turned off today to minimize the effect this had on Feedburner, and your RSS blog subscriptions.
I hope you can forgive me that
faux pax. I wrote about those side-effects in the original article where I go in detail over the
background for the SEO changes.
The main SEO changes revisited
- remove the date from the URL
- keep the numeric index for the post, but move it up one virtual directory
- remove punctuation characters like [.,;!]
- finally, keep all URLs lower-case
- Use the <link rel="canonical" … > entity to specify 1 preferred URL and solve the duplicate content issue this way.
- introduce a new short version of the URLs
- Of course last but not least, make sure all already published URLs (on the blog and out there on the Internet) remain valid
That's it in a nutshell.
I also have described the side effect of
social media widget bankruptcy. No, it's not that serious. All that happened is the widgets and older posts show 0 (zero) submissions, because they don't know the new URL unless someone submits the post, again.
Social Media Related Changes
Here's the short list of changes you might have noticed already.
- Yeah! The new “Tweet It Button” right in the upper left corner of every blog post. One click tweet. It's really that simple. Check it out.
- I also put a Retweet This text link next t the ShareThis widget in the article footer.
- I am not displaying the Digg, and Reddit widgets for older posts. You guessed right, because they show “0” from the social media bankruptcy.
- For Comments: Now you can subscribe to the comments for a particular post blog post via a filtered RSS feed.
All that is left to do is finally getting a “
smarter domain name” for the blog.
What do you think?
Yours
John W. Furst
http://blog.fcon21.biz/comment.php?type=trackback&entry_id=243