A friend of mine runs a successful business and just has launched a new website with some great tips for lead generation. I wanted to read one of his articles again and typed-in his URL. Instead of his homepage I saw:
Error: Server not found
This was quite a surprise. He has one of those domains where you have a hard time to remember whether to add the “s” for plural or not. Like in
car.com or cars.com
The weird mess up on his part is that he even has a very beautiful logo with …labs, but his domain name is …lab.com.
I don’t think I am the only one making this mistake, but I am one of the few who actually try the other version as well. The average web surfer might just give up right away.
A business owner who publishes a monthly email newsletter asked me for advice. The business in question is a European based specialist for color trends and consults with designers in the fashion and home design industries. In this particular case, Carol, wanted to know how to increase the open rate for her newsletter editions. Her company publishes the newsletter once a month.
The content and design of the newsletter I was giving the advice on is rather intriguing. However, it is a constant challenge to keep readers engaged and interested over a longer period of time. I gave Carol the following tips to think about.
5 Tips on how to engage your readers and increase your open rate
(1) Make it more personal!
Have an editor, a spokesperson write the newsletter in a colloquial tone. Introduce that character as a person with a back-story, and also address the reader on the personal level. An email is communication from one person to another. A newsletter should not be an exception.
I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA on YouTube
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
At 2 AM switch to 3 AM in Europe on March 28, 2010.
It’s time to adjust the clocks in Europe again.
Tonight (or tomorrow morning if you will) clocks will be advanced from 2 a.m. to 3 a.m. when daylight-saving-time begins in Europe this spring.
That means we (including me) lose one hour that we don’t get back until next fall when daylight-savings-time in Europe will end on Sunday, October 31, 2010. (Of course we will get it back without interest being paid. Maybe we’ll save a bit on the electric bill, but I’m not really sure about that.)
Attention to you folks in the USA and Canada: The time difference to Europe will get back to normal again.
Here are some examples to demonstrate the ‘usual time differences’ between USA, Canada and Europe.
Recently I have asked that question in a marketing related, private forum. The answers were quite interesting and mostly driven by fear.
I don’t want to annoy my readers.
I am glad to find something to write about every now and then.
Have you ever been not really in the mood for writing a blog post or a valuable message to your e-mail list members? I have to admit that I felt a bit like that this morning. So I browsed through a popular article directory and wanted to find one useful article, which I can republish and share with you. But before I found an appropriate article, I decided to write this one myself instead.
Here is the lesson I have learned about articles in article directories
It seems that everybody who can write writes and submits articles to article directories. It takes some time till you find an author who has genuine expertise, who does not rehash the same facts as everybody else.
The best and only good part of most articles is the title.
Only a few really good articles from a few writers get re-published a lot.
In most cases you could and should write a better blog article yourself.
What turns me off most are false claims, and assertions which are not substantiated by facts or resources. For example I read the following statement.
“Studies reveal that one newsletter a month is optimal in communicating with your subscribers.”
That’s Bullshit Marketing!
I mean, come on, even common sense tells you that this is bad advice. And the pseudo-expert author even tries to make it more believable by calling his source “Studies.” Where are the studies? Why doesn’t he refer to them? I guess I do not really need to answer that question, do I.
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