Update, April 2011: StardustFactor is no longer available.
I still hear the applause echoing on the Web after Rick Butt's first StardustFactor Workshop.
That's what I have to say about Rick Butts:
I was on the on the call myself and I can tell you, it's great, solid information, and … as always with Rick, it has been fun, too.
I am already doing a couple of things Rick taught me in that one call. To be honest … it's too early to report back dramatic results, but he got me going and that's the big road block for most people. Right?
Rick gives you a big kick in … and gets you moving.
Anyway: The replay of this first call is already available and on-line.
In case you haven't heard about the StardustFactor before:
I just wrote a short forum reply for a friend on Triiibes.com who had asked,
“How can I increase the open rate of my newsletter?”
Here it is, I am sharing it with you.
A good point in time to deliver another email marketing tip after having stopped that series of articles for some time. Maybe I should revive the carnival? I have to think about it and check how many spam submissions I have received in the meantime. Well, I am preparing a guide, a tutorial for email marketing anyway.
The business in question is a European based specialist for colors trends and consults with designers in fashion, home design, …
I find the content and design of your newsletter rather intriguing. However it's a constant challenge to keep readers engaged and interested over a longer period of time. Let me give you a couple of bullets to think about.
Just to start off the discussion here.
Make it more personal!
Have an editor, a spokesperson write the newsletter in a colloquial tone. Introduce that character as a person with a back-story, and also address the reader on the personal level. An email is communication from one person to another. A newsletter should not be an exception.
What about the idea of following the Editor - James or Jane on his or her personal journey through the universe of color and time.
Increase the frequency. Once a month is too infrequent to maintain and strengthen the relationship with your readers.
You don't want to be perceived as the 57th agency which sends yet another trend report. You want to be perceived as “friend” who helps the reader through the jungle, who offers effective solutions for whatever the biggest problem in this industry is.
It was not so much the fact that most of you live and breath in a Wordpress world. It was more about my deep dive into the abyss of Apache's URL redirection, .htaccess configuration, and the ever changing schemes of URLs used here on this blog. That's where I lost many of you.
It's too easy to get carried away while being intensively involved with fixing a problem.
Yesterday I already have emailed a short summary with Top 10 SEO Tips for Blogs (↑) to my newsletter subscribers. It lists the major points and adds you should make use of sitemaps and Google's free webmaster tools.
Now, in order to conclude this short, unplanned series of articles about SEO I have for you:
A 20 minute long video presentation of Google's Matt Cutts talking about duplicate content and how to use the new canonical URL parameters properly.
Serendipity S9Y weblog software.
And I also found a comprehensive SEO guide for Wordpress users.
Let me start introducing the video with a catchy quote.
We reserve the right to do what we think is best. --Matt Cutts, Google.com