Google Custom Search Logo

Email And Internet Marketing Strategies

E-Biz Booster Blog

About John W. Furst
Email And Internet Marketing Strategies: Subscribe to RSS feed! Welcome! Subscribe to my RSS Feed and E-Mail Newsletter. « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « « «

Email Deliverability Tips

Written by Tom Kulzer,

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.


Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.


Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.



→ Continue reading: Email Deliverability Tips

 

Posted by Tom Kulzer in Marketing on Friday, August 31, 2007
Defined tags for this entry: , ,

Not Becoming A Starving Freelancer

Written by ,

What makes you money in your job, doesn't necessarily make you money, when freelancing. Many freelancers have to learn that the hard way.
  • Are you exceptional good in your job?
  • Do you believe that your boss is not paying you enough?
  • Are you tired of working for someone else?
Then you are probably thinking about working as freelancer. Beware that almost everything will change once you have “fired your boss”.
  • Who will give you the paycheck?
  • Who will tell you what to do?
  • Who will make you to work harder?
  • …
Knowing the correct answer to those questions is one key ingredient to your success as freelancer. The freedom, which comes from having no boss, is dangerous to those with no plan and little or no discipline.


→ Continue reading: Not Becoming A Starving Freelancer

 

Posted by in Coaching on Thursday, August 30, 2007
Defined tags for this entry: , , , ,

Use Safe Identifiers In Your Web Templates

Written by , has got 1 Comments.

Stop guessing about, what would be a valid name for a new CSS class, a JavaScript variable, a PERL function or any other identifier!

Use the common shared set of rules of languages. It cannot be any easier. Print out that page and you have a valid reference for the most important languages on the Web.

Web masters, Web designers, and programmers do not have an easy job, when it comes to update templates, files, and programs for a Web site. In most cases they will have to build on "code" that has been written by somebody else. Furthermore there are many different languages that have rules of their own.
  • HTML, XHTML, XML
  • CSS
  • JavaScript, DOM
  • PHP, PERL
  • …
Sometimes the differences are minor, but the interpreter, browser, or validation tool might complain, if the syntax or content is not correct 100%.



→ Continue reading: Use Safe Identifiers In Your Web Templates

 

Posted by in Web Site Development on Tuesday, August 28, 2007 has got 1 Comments.
Defined tags for this entry: , ,

Small Talk About Business - Comments Closed

Written by , has got 3 Comments.


Blogs, also known as Weblogs are a great innovation. They allow it to share opinions, but unlike most forums the focus is set on quality posts/articles. Whereas in forums the communication character — almost chat like, sometimes — is in the foreground.

Nowadays you find more and more blogs that have their comments closed. That hurts the communication, doesn't it. Authors of posts ask their reader about their opinion and at the same time they clash them a “Comments closed, but you can leave a trackback” right into their faces. In the case you do not know what a trackback is, I will explain it to you in a minute.

Let us start with a comment first.

→ Continue reading: Small Talk About Business - Comments Closed

 

Posted by in Usability on Thursday, August 23, 2007 has got 3 Comments.
Defined tags for this entry: , ,

Meat and Potatoes for Your Affiliate Diet

Written by Beka Ruse,

Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you'll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:

  • Pull the Reader in
  • Introduce the Product
  • Explain the Product's Significance
  • Tell the Reader to Make a Purchase



→ Continue reading: Meat and Potatoes for Your Affiliate Diet

 

Posted by Beka Ruse in Marketing on Tuesday, August 21, 2007
Defined tags for this entry: ,

Tools to Find Out How People Search

Written by , has got 2 Comments.

Knowing what people are looking for and how they are looking for it, gives you a competitive advantage. You can improve your strategy and become more visible to your prospects. I will show you a great tool that will get you better and faster results.

Let us talk about organic search.

I want you to do a little experiment for yourself, but you will need an “assistant”. This might be a co-worker, a spouse, a friend. Someone who knows how to surf and search on the Web.


→ Continue reading: Tools to Find Out How People Search

 

Posted by in Marketing on Friday, August 17, 2007 has got 2 Comments.
Defined tags for this entry: , , ,

Canaries on Fire

Written by ,

Santiago del Teide
Santiago del Teide
This blog needs some pictures. What do you think?

Tenerife on Fire 2007 (↑)

It was in the news media all over Europe for days. The people living on Tenerife and Gran Canaria were threatened by large forest fires end of July. I live here, I saw the fire, the smoke, the disaster.


→ Continue reading: Canaries on Fire

 

Posted by in Miscellaneous on Wednesday, August 15, 2007
Defined tags for this entry: ,

Putting The Service Back In Customer Service

Written by Sean Cohen,

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you're not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn't as hard as it is rare. Take these simple steps towards old-style service in the digital age:

→ Continue reading: Putting The Service Back In Customer Service

 

Posted by Sean Cohen in Marketing on Monday, August 13, 2007
Defined tags for this entry: ,

Site Search - Do you have one?

Written by , has got 1 Comments.

If you have a large content site, you must offer site search.

The text input box for the search phrase should be top-right on each page. This is what usability studies suggest. See Jakob Nielsen's Usability Resource Pages and search for “SEARCH”. You'll get a number of interesting results.

Furthermore the text input box should …


→ Continue reading: Site Search - Do you have one?

 

Posted by in Usability on Friday, August 10, 2007 has got 1 Comments.
Defined tags for this entry: ,

On-Page SEO - HTML Code Explained

Written by ,

Have you ever read about META Tags, TITLE Tags, DESCRIPTIONS, etc. in Search Engine Optimization (SEO) guidelines?

Most of them are very vague and don't give you any examples. Even worse are most of the free and even paid so-called Meta Tag Optimizers. Stay away from them! They will cause more damage than good. They usually don't provide more functionality than your text editor. Really! Some services will simply email you back the document that you have completed by yourself in their Web form. What a waste of time. Here is the deal:


→ Continue reading: On-Page SEO - HTML Code Explained

 

Posted by in SEO, Top Posts, Usability on Wednesday, August 8, 2007
Defined tags for this entry: , ,

Spam: Where it Came From, and How to Escape It

Written by Beka Ruse, has got 1 Comments.

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it's six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.

Who Cooked This!? (How did it all start?)

The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990's, a skit by British comedy group Monty Python led to the word's common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel's canned ham.


→ Continue reading: Spam: Where it Came From, and How to Escape It

 

Posted by Beka Ruse in Marketing on Tuesday, August 7, 2007 has got 1 Comments.
Defined tags for this entry: ,
(Page 1 of 2, totaling 13 entries) » next page


Terms of Service | Privacy Policy | Disclosure | Disclaimers | Contact Us | Guest Posts

Creative Commons License Copyright ©2007-2024 by John W. Furst and Fcon21 Email Marketing Strategies And Internet Business Solutions. This work is licensed under a Creative Commons Attribution-Share Alike License (↑). Powered by Serendipity S9Y [XHTML]