“The only way to get smarter is by playing a smarter opponent.”
~ Fundamentals of Chess, 1883

“First rule of business, protect your investment.”
~ Etiquette of the Banker 1775

About a year ago I mentioned the idea for a book about advertising on this blog. Now it's May 2017 and that book is about to get finished and printed.

The author, Philip Wrzesinski, has spilled the beans about his hands-on approach on how to create memorable advertising that generates sales. He is not talking about theory. Everything he shares is based on 20 years of experience successfully running a giant, independent retail store and spending millions of dollars on advertising himself.

Since Philip was asked to teach what he knows he decided to write his third book.

He says:

“You might be a small business owner with an advertising budget that doesn't seem to reach as far as you would like. It doesn't matter what media you use. It does matter what you say. This book helps you focus on your message and shows you how to deliver that message in a way that moves people toward your products and services. This book teaches you six principles that you won't find in any other book on advertising (I know, I've read tons of them.)”

Now you can help to get the book off the ground.


Please, go to Philip Wrzesinski's indiegogo campaign for “Most Ads Suck: But Yours Won't” (↑) and make a donation and he’ll send you a signed copy the day he picks up the books from the printer. The book that will make your ads more memorable, more powerful, more effective.

Get your copy now!

Yours

John W. Furst

P.S.: I already have backed the campaign myself because I want to learn and apply Phil's wisdom myself. But that is not all. I am proud that FCON21 - Internet Business Solutions (↑) is among the some 80 businesses which are featured. There are plenty of examples to study.