“Marketing Changes Minds.” First time that I heard that phrase was from Alex Mandossian, I presume. Actually there is a second part to it.
Marketing Changes Minds And
Promotion Changes Behavior.
Could not be a bad idea to learn more about the human mind and a bit psychology. What do you think?
I have found some treasures in three TED Talks that I will present to you in a mini-series. Here is part 1 (of 3).
Dan Gilbert: Why are we happy? Why aren't we happy?
Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our “psychological immune system” lets us feel truly happy even when things don’t go as planned.
About Dan Gilbert
Harvard psychologist Dan Gilbert says our beliefs about what will make us happy are often wrong -- a premise he supports with intriguing research, and explains in his accessible and…
I'm sure you enjoy it. It's educating as well as entertaining.
Psychology For Marketers 2 - About Estimating Value
Marketing revolves around the concept of “perceived value”. People are more likely to purchase your products and services, when the value they assign to your offer outweighs the price tag. (We all know that, right?)
However, it seems that m
Weblog: E-Biz Booster Blog Tracked: Jan 10, 00:17
Psychology For Marketers 3 - Are Choices Good Or Bad?
Barry Schwartz on TED We usually believe that more choices is better. I mean, in which shoe store would you go? The one with 2 pair of different models on display or the one with 50?
Our economy is driven by giving people as many choices as possible. H
Weblog: E-Biz Booster Blog Tracked: Jan 13, 14:38
Most Important Lesson About Your Career
Vote for Stay Hungry and get your Free E-Book Let me be honest with you right up-front. My friends and I need your help. But, we've prepared something for you in return. All you need to do is to vote for “Stay Hungry” in the Johnny Bu