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< Tribes - A leadership book written by Seth Godin | Marketing Remarkable Products - The Internet Changed A Lot Says Seth Godin >

Seth Godin - A Podcast About Tribes (47 Minutes)

Written by John W. Furst, has got 8 Comments.

Seth Godin

Shortly after I turned on the computer this morning, I decided that I will continue to write about Seth Godin (↑). He was so kind to leave a comment on my lates blog post, “Tribes - A leadership book written by Seth Godin”

On September 12th, 2008 Seth Godin had recorded an exclusive interview style podcast done by and for his community Triiibes.com.

(I don't hot link there, because it is a private community — and will remain to be private — and all you would see is a login screen.)

In this roughly 47 minutes Seth talks about

His notion of Tribes
The Book: Tribes - We Need You To Lead Us
Triiibes.com

Podcast with Seth Godin (audio only, 47 min.)

Tribes: We Need You to Lead Us (↑)

Are you finally inspired to buy the book?

You should be. This book is about

marketing and leadership,
about leadership and marketing,
about tribes.

The book is already an Amazon bestseller, the book is short and small and simple. It argues, as clearly as Seth is capable, that leadership is the best marketing tactic to any organization — a company, a school, a church, a job seeker.

Our role today is to find, connect and lead tribes in order to make change happen.

We see Tribes behind every successful brand, organization, politician, non profit and cause. And yet it seems almost impossible to attract a tribe. In this book, Seth tries to explain that the challenge is leadership, not marketing or hype.

Check it out now.

Yours
John W. Furst

Posted by John W. Furst in Marketing, Seth Godin, Top Posts on Monday, October 13, 2008 has got 8 Comments.

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Comments

I love listening to Seth.

Stumbled and linked to this post in my blog carnival.

Keep up the good work

#1 Cindy King from getinternationalclients.com on 2008-10-20 01:35

My copy still hasn’t arrived but I listened to part of the audio book last night.
Seth makes great insights with this topic. It reminds me of the strategy used by the Honorable Minister Louis Farrakhan during the build up to the most successful tribal movements we’ve witnessed. The Million Man March.

#1.1 Young Che from www.danomi.com on 2008-10-21 21:14

Great to hear Seth talk, every time I hear him I get something out of it.
Times are tuff right now, so it is time to listen to things that he says and find new ways to approach a problem. Sell your product in a milk box, if you must, but find a way to make sure your sales don't dry up.
Know that yo can do your job, and contact clients until you have hit everyone on your list, then start again with a different angle.
If someone does not want to buy, look for a referral.
If someone needs to save money, have options for them - even if you sell paper you can know who provides the least expensive facility maintenance and offer that suggestion.
Become more than a sales person, become a valued resource.

#2 Richard McLaughlin from richardmclaughlin.biz on 2008-10-21 16:26

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