Shortly after I turned on the computer this morning, I decided that I will continue to write about Seth Godin (↑). He was so kind to leave a comment on my lates blog post, “Tribes - A leadership book written by Seth Godin”
On September 12th, 2008 Seth Godin had recorded an exclusive interview style
podcast done by and for his community
Triiibes.com.
(I don't hot link there, because it is a private community — and will remain to be private — and all you would see is a login screen.)
In this roughly 47 minutes Seth talks about
- His notion of Tribes
- The Book: Tribes - We Need You To Lead Us
- Triiibes.com
Podcast with Seth Godin (audio only, 47 min.)
Are you finally inspired to buy the book?
You should be. This book is about
- marketing and leadership,
- about leadership and marketing,
- about tribes.
The book is already an Amazon bestseller, the book is short and small and simple. It argues, as clearly as Seth is capable, that
leadership is the best marketing tactic to any organization — a company, a school, a church, a job seeker.
Our role today is to find, connect and lead tribes in order to make change happen.
We see Tribes behind every successful brand, organization, politician, non profit and cause. And yet it seems almost impossible to attract a tribe. In this book, Seth tries to explain that the
challenge is leadership, not marketing or hype.
Check it out now.
Yours
John W. Furst
http://blog.fcon21.biz/comment.php?type=trackback&entry_id=206
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