When we are talking about email marketing, we need to realize, it's not only about finding a reliable email marketing service provider like Aweber. It's not only about squeeze page or not squeeze page, fancy or not so fancy design of your newsletter, your back-end products and so forth.
“Great, awesome copywriting is the golden key!”
It's the words that sell,… and everything around them. Pictures, the layout, and nowadays multimedia with video and audio increase the effectiveness of your words tremendously. Those elements increase the persuasive power of your words and get the reader, listener, or viewer to take the desired action.
Now after you have learned how important the quality of the copy in your message is, you might ask yourself
What is good copywriting?
How to become better at copywriting?
How to find and hire a first class copywriter?
Well, the simple formula to the second question is:
See what's working for others in your particular market to get a good starting point.
Learn from already great copywriters, they have been being around much longer than the Internet itself.
Always do, and never stop testing your copy. The continuous improvements add up exponentially and make the big difference between struggling and succeeding.
You certainly ought to learn more than this. Here are some recommendations for more in-depth coverage of that very important element: Copywriting.
You might not believe how much valuable information is out there for free. However, the Internet is also populated with tons of misleading and wrong information. My tip
“Always learn from the best!”
The resources below will give you a head start. Stick to them and expand your list of resources from what those guys recommend. From a business standpoint of view it pays off in almost any cases to hire experts or to buy a course that offers specific results.
Here's my trusted list:
Clayton Makepeace's - The Total Package
I have to thank Bob Serling, a World class copywriter himself, for introducing me to Clayton Makepeace, whose email newsletter I am sucking in like a hungry vacuum cleaner since then.
John Carlton’s Big Damn Blog
I started to follow John's Blog quite recently, but fell in love with his natural, like-speaking- style of writing, right away. Hie Blog tag line reads like this: “Insight, tactics, advice and mutterings on copywriting, marketing and living life deep… from the most ripped-off world-class ad writer alive!”
Michel Fortin's Blog
Actually Michel has many other Web site, where he teaches about copywriting issues. You'll find them via this Blog, which has a personal touch, and is a very good starting point.
The Gary Halbert Letter
An unusual style of Web site, with unusually good content. Print out the letters and take it to the porch for studying. You definitely should
Of course there are much more valuable resources out there, but you need to start somewhere. Right? What I don't like about those typical 7, 15, 30, 100 best resource lists! The editors very rarely take the time to filter out the crap. I don't like this and won't give you such either. Why should you do the pick yourself? Your time is very valuable? Follow the best and forget about the rest.
At the top you have 4 quality resources. Start with 1 or 2 and move on from there.
a make money blogging carnival - July 18, 2008
Welcome to the July 18, 2008 edition of a make money blogging carnival.
Wanda Grindstaff presents Retirement or Lifestyle - It is Your Choice! posted at Creating Abundant Lifestyles.
Fred Black presents Toilet Paper Millionaire! posted at...
Weblog: SuccessPart2.Com Tracked: Jul 18, 17:01
International Marketer Review Blog Carnival #9
Uniquely Cindy - International Marketer Review Blog Carnival
Here is a list of links to other interesting articles elsewhere on the web
Welcome to the July 19, 2008 edition of the International Marketer Review.
Last week we had 9 voters in the poll. Ha...
Weblog: Cindy King Tracked: Jul 19, 08:40
Get International Clients Sunday Blog Carnival #11
Welcome to the July 20, 2008 edition of the Get International Clients Sunday Blog Carnival.
Last Weeks Most Popular Sunday Blog Carnival Article
Sarah Scrafford’s Second Life offers more than Second Language Skills was voted best post last ...
Weblog: Get International Clients Tracked: Jul 20, 15:59
Carnival of the Entrepreneur - July 21th, 2008
Welcome to the July 21st 2008 edition of the Carnival of the Entrepreneur. At the Carnival of the Entrepreneur you will find articles submitted by authors from all over the internet relating to anything associated with being an entrepreneur. Topics ran...
Weblog: S-Proprietor.com Tracked: Jul 22, 00:45
Email Marketing Tips - Edition 5
Welcome to the fifth edition of email marketing tips on July 23, 2008.
Seems like we have to pay our dues to the summer vacation time. The number of submissions has dropped accordingly, but we still have 7 posts arriving in this edition. I want to sta
Weblog: E-Biz Booster Blog Tracked: Jul 23, 14:20
How This Awareness Test Can Help Your Marketing
Just discovered this little test on Youtube and it made me think. It made me think about marketing, advertising, and copywriting.
Probably you should take the test first. It's easy, the instructions are in the video, and I promise
Weblog: E-Biz Booster Blog Tracked: Jan 09, 22:33
One thing you failed to mention was that sadly Gary Halbert died last year. It was a sad day as I was an avid follower of his work, he will be sorely missed by many in the copywriting community.
I have the greates respect for copywriters as I have tried to do it myself a few times and its not easy. You are spot on correct thought that golden sale copy makes all the difference in the world...especially to a flagging campaign.