The photo below shows an abandoned fishing village in China. Nature takes it back and eventually it will disappear altogether as if it never had existed.
Lost village on Goqui island, China.
This is a graphical reminder that marketing and advertising has to be an ongoing process.
Especially small businesses and freelancer make the mistake that they only do some advertising and marketing when the money slows down to roll in. On the other side big companies and corporations very often burn big budgets with ineffective, inefficient advertising.
In fact this is what you are supposed to do:
As money comes in always reinvest in marketing and effective advertising to further increase sales.
Don't worry, just continue to climb up the ladder.
Grow your email list(s), your sales, your social media following, eventually your presence in off-line media.
Some business owners are indeed afraid of to much business. But this is a problem that can be solved easily in most cases.
Contact me if you have these kind of issues.
Yours
John W. Furst
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Image credit: Lockerdome.com (↑) The beautiful scenery of the village is captured by a Nanning based creative photographer, Tang Yuhong. He is taking us on the trip to this lost village on Goqui island.
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