You have heard it before, “The money is in the list”. But not all lists are made equally. Some email lists make their owners millionaires, others don’t do anything. Why is that?
I keep the answers short, through some bullets at you, don’t spell out every little detail, but give you…
…Something To Think About
You need to sell something!
You get paid, when someone from your list buys something. Hopefully your own products and services or at least something you get a high commission for.
People buy when they want or need something.
You better sell respectively recommend something that is already high in demand. Do your market research first!
Is your subscriber list targeted for the kind of offers you make?
Sometimes you can get surprisingly high response rates, when you make off-topic offers, but you still need to serve the desire of those people and give them what they want. But in general it works better, when you mainly serve a narrowly targeted market.
Is your list responsive? You need to keep your list responsive!
New subscribers are usually more responsive than older ones, but you hold the key for keeping them responsive. Build a relationship with them and don’t promote every crap that’s out there. Offer them help and advice for free, and products they really can benefit from.
People, who discuss, “Why you should not buy anything over the Internet”, might never purchase in your online store, but they might come into your brick and mortar outlet to get the latest offer you promoted to your local email list of customers. See, email can work for off line businesses as well.
You need to renew and grow your list on a daily basis!
The more people you have on your list, the more will buy from you, therefore add new members to your list every day. It’s natural that some people will become less responsive and some will dare to unsubscribe. You need to compensate for those, too.
The key factor is not size, but quality! A list that better matches your offer (preferably high value offers), will make you more money than a very big list that you have abused a lot in the past.
Great copywriting works!
Kind of a no brainer! The better the copy of your campaigns, the better the results.
Email Marketing Tips - Edition 2
Welcome to the second edition of email marketing tips on June 11, 2008.
I guess it is a good sign that I have received about twice the number of submission for this edition. Nevertheless I will stick with my personal
“call for quality!”