Content is what Web pages are about. It may be text, images, audio, video, or most likely a mix of it. This is the real asset, which makes people come to your site. The higher the quality, the more people will visit, link to you, visit again, and get involved with you. Your products and services have to be well bedded in good quality content. Let us call this Macro-Content —We will need this definition in a future blog post.

“Give people what they want, and you will get what you want in return.”

This works for thousands of years. It is the basics of trading.

You have only split seconds to catch the interest of your reader on the Web. It is too easy for them to click away from you.

For long time Journalists are writing for newspapers in a way that is very well suited for the Web. Give the reader what interests them most.

“‘Why should I care?’, might be the question in the visitor's head. You need to present them the answers right away!”

It is called “inverted pyramids” writing style.

Hello again, “Blogging-World”!

Since we are already having some postings online as of July 24^th, we simply call this a Soft Launch and don't make any fuss about it.

Check out July's archive. I'll post the link to it at the bottom, because I want you to read this to the end first. The most important or at least longest postings were about Persuasive Design and about Email Autoresponders.

You will notice soon that I have decided to put the spotlight on the power of email marketing during the next couple of weeks. There are many reasons for it. Just a few of them.

In Part 1 of this posting we have focused on Usability aspects. Let's continue.

Persuasive Design

A more than — just the technical facts — product description with detailed photos, audio, and video showing how the user will benefit from taking action seems to be state of the art. Also show the user the benefit on the emotional level.

One key element for success in online business is the conversion rate as we all know. The percentage of users who visit your Web site and take action, like buying your product, opt-in to your newsletter, request more information, etc. Let me describe, how you can improve your Web site for higher conversion rates.

People are coming to your site, because they have a certain need or a problem that needs to be addressed. If this person that just arrived at your site is a match for your business, things may work out for you. The person got the problem solved and you got a prospect on your email list or even a customer right away. This would be the ideal case, of course. But not every visitor takes action right away.

You have to help him, earn his trust, guide him, and — why not — persuade him to take the action that YOU want him to take.

Hello, ”Blogging-World“!

Actually this Blog is scheduled to go live on July 24th, 2007. However, I do some testing. Mostly for technical issues and the Fcon21 layout is not up yet, either.

Please, visit my official site at FCON21.BIZ - Internet Business Solutions in the meantime.

See you on July 24th.

Sign up to my newsletter in the meantime!

Yours
John