When we are talking about email marketing, we need to realize, it's not only about finding a reliable email marketing service provider like Aweber. It's not only about squeeze page or not squeeze page, fancy or not so fancy design of your newsletter, your back-end products and so forth.

“Great, awesome copywriting is the golden key!”

It's the words that sell,… and everything around them. Pictures, the layout, and nowadays multimedia with video and audio increase the effectiveness of your words tremendously. Those elements increase the persuasive power of your words and get the reader, listener, or viewer to take the desired action.

Now after you have learned how important the quality of the copy in your message is, you might ask yourself

• What is good copywriting?
  
  
• How to become better at copywriting?
  
  
• How to find and hire a first class copywriter?

My blogging friend Matt Harzewski literally woke me up with his post about Net Neutrality. I actually picked the video I show you here from his selection. “Thanks Matt for being on alert with those things!”

Where is the threat?

Would you like your ISP to do the following things to you.

• Throttle the speed for Web sites they don't like.
  
  
• Blocking certain protocols, like streaming video, and only offer their own paid content.
  
  
• Charging Web site owners extra to get access to you at a decent speed.
  
  
• etc., …

You have heard it before, “The money is in the list”. But not all lists are made equally. Some email lists make their owners millionaires, others don’t do anything. Why is that?

I keep the answers short, through some bullets at you, don’t spell out every little detail, but give you…

…Something To Think About

• You need to sell something!
  
  You get paid, when someone from your list buys something. Hopefully your own products and services or at least something you get a high commission for.
  
  
• People buy when they want or need something.
  
  You better sell respectively recommend something that is already high in demand. Do your market research first!
  
  
• Is your subscriber list targeted for the kind of offers you make?
  
  Sometimes you can get surprisingly high response rates, when you make off-topic offers, but you still need to serve the desire of those people and give them what they want. But in general it works better, when you mainly serve a narrowly targeted market.
  
  
• Is your list responsive? You need to keep your list responsive!
  
  New subscribers are usually more responsive than older ones, but you hold the key for keeping them responsive. Build a relationship with them and don’t promote every crap that’s out there. Offer them help and advice for free, and products they really can benefit from.
  
  People, who discuss, “Why you should not buy anything over the Internet”, might never purchase in your online store, but they might come into your brick and mortar outlet to get the latest offer you promoted to your local email list of customers. See, email can work for off line businesses as well.
  
  
• You need to renew and grow your list on a daily basis!
  
  The more people you have on your list, the more will buy from you, therefore add new members to your list every day. It’s natural that some people will become less responsive and some will dare to unsubscribe. You need to compensate for those, too.
  
  The key factor is not size, but quality! A list that better matches your offer (preferably high value offers), will make you more money than a very big list that you have abused a lot in the past.
  
  
• Great copywriting works!
  
  Kind of a no brainer! The better the copy of your campaigns, the better the results.
  
  
• … Add your bullet for us! Leave a comment below.

This was short and sweet as I have promised.

Yours
John W. Furst

AWeber.com (AWeber Communications, Inc.) is one of the most recommended service providers for email marketing.

For three reasons:

1. They are devoted to maintain one of the highest email deliverability rates of more than 99% in the industry. That makes sure your messages have the best chance to pass spam filters and block lists on their way to your subscribers inbox.
2. Essential email marketing features are included without hidden fees.
   
   E.g. Newsletter broadcasting, signup forms, autoresponders, sign up per email, HTML templates, 24/7 easy to use admin interface, unsubscribe and bounce management, various reports, and …
3. Very competitive and affordable rates.

19.95 $ a month for unlimited email campaigns
with up to 10,000 subscribers.

Well, that one has become history.

Now, AWeber confronts potential buyers with 69.00 $ a month for the same service (unlimited email campaigns for up to 10,000 subscribers).

At first glance that looks like a price increase of a whopping +246 %.

But let me step back for a second and look at this in detail.
(Conclusion: AWeber is still a bargain!)

A couple of days ago I have written, “Your Business Needs To Grow Continuously”. Today I want to combine that important fact with a very easy to do management or personal development practice, that helps you to achieve your goal, tune out distraction as you learn to focus on what's really important.

You will see it's not about time management or life management as some call it. You still have to come up with a way to use your time efficiently. Of course you can refer back to my original series of articles about Productivity and Time Management, “Touch It - Do It - Get More Done”. I wrote a total of 4 articles on that subject and they are available combined into a single PDF report in the download area for my newsletter subscribers. Actually the PDF contains some extra content that is not released on my Blog.

Might be the right time to sign up to my newsletter, right now. (To my existing subscribers: I'll send you the download info as soon as I have finished this post.) Sorry for the little detour.


Let's get back to productivity issues. The little, but nonetheless important advice I'll give you fits almost everybody.

While waking up this morning I suddenly found myself having a pen in my hand and scribbling 2 ideas for a new blog post on a piece of paper. Here is the first one.

Probably you can help me out and post as a comment, who had said the following originally.

“If your business doesn't grow it dies.”,

It is certainly true.

As the population grows, as markets grow, someone else will takeover your niche soon. If not, you are in the wrong market and hopefully close to retirement with enough retirement funds saved.

What are the drivers:

• Number of sales
• Average sales price

So why would you like the product of those variables to grow continuously, strictly monotonically?

This is not supposed to be a scientific article. No. I only want to get you engaged thinking about those issues in your own business. So I really only give you a short list and not much more.

Let's start out with a solo entrepreneur, because it's real easy to start thinking from this point on and the rest applies for big corporations as well.

Here is my Top-10 list, why your business needs to grow:

Are you heading for #1 rankings on Google, MSN, and Yahoo? You should, because it definitely helps your business. However, it is only one part of the equation for a successful Internet presence. In the following I'll tell you how I got it, but probably more important I'll tell you about the other factors needed as well. A #1 ranking on any search engine is meaningless unless those other factors are in place, too.

You might have “heard” the recent stories about quick rankings from online videos. I thought I have to test it and it was a happy coincidence that Rich Schefren's 66 second video contest came along at the same time. What a great opportunity to get started.

At first look at the search results page “Number 1 on Google” for the broad matching phrase attention ebiz (Enlarge the thumbnail in the upper left corner of this post). I made this screen shot yesterday. Today, I am on position #2.

You also will notice the ^2nd, indented search result. That mainly comes from having a good internal linking strategy on this blog and the fact that the key word “attention” appears on every singe page of this blog. That's how I have setup the promotion for the Attention Age Doctrine. I'll talk more about this later.