My first post this year will be a short one but nevertheless a very important one.
The Free Internet in the USA is at risk!
It is challenged by two proposed laws which basically will allow or even require censorship.
While the intent of the legislation is noble, “Stop online piracy and copyright theft!” The means the law provides will do more harm than good. And not only in the USA. There will be some global collateral effects as well.
At least this is my personal take.
Some say, “This will break the Internet as we know it!”
Here is what I wrote in a private forum earlier today.
At 2 AM switch to 3 AM in Europe on March 28, 2010.
It’s time to adjust the clocks in Europe again.
Tonight (or tomorrow morning if you will) clocks will be advanced from 2 a.m. to 3 a.m. when daylight-saving-time begins in Europe this spring.
That means we (including me) lose one hour that we don’t get back until next fall when daylight-savings-time in Europe will end on Sunday, October 31, 2010. (Of course we will get it back without interest being paid. Maybe we’ll save a bit on the electric bill, but I’m not really sure about that.)
Attention to you folks in the USA and Canada: The time difference to Europe will get back to normal again.
Here are some examples to demonstrate the ‘usual time differences’ between USA, Canada and Europe.
I just have read a not so bad blog post. However, when I checked out the about page I got turned off.
“This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.”
Come on. You can do better than that.
And you should.
Anybody who is getting serious about putting your blog in their RSS reader or subscribe to your e-mail list will want to know more about you.
The about page is a great place to let your readers know who you are, what you can do for them, and why they should listen to you.
But first things first.
Some Ideas For An Entrepreneurial About Page
You have a name, haven’t you. Use it. Introduce yourself with a short bio. … or introduce each team member who writes in the blog on a regular basis.
Of course we want to see your photo(s). A nice photograph makes it more personal. You do not want to miss this step.
What problems can you help the readers with?
Why are you qualified to help them?
Tell them how they can stay in touch with you. An optin form on the about page i snot such a bad idea. However, remember the good rule of thumb: “One page, one action.” Don’t offer too much.
Now go to work.
You don’t have to get it perfect.
5 % better than your competitors will do.
John W. Furst
P.S.: I just realize I should update the about page of my own as, well.
P.P.S.: In the context of legal issues with online publishing, you MUST NOT have an anonymous blog anyway. Pen names are fine, but readers, customers, and the government must be able to contact you based on the information on your website without having to go through hoops. (I’m not a lawyer. This is not legal advice!)
P.P.P.S.: Do you have anything to add? Any comments? I am sure you have. Let me know.
In Europe it will begin in two weeks, and it will end in Australia in three weeks.
Especially if you are in Europe you could easily miss online events in the USA during the next two weeks.
Be aware of those time changes when planning or attending online events.
Here is why.
For example, when it is 1pm in New York it is usually 6pm in London. Between March 14 and March 27, 2010, however, it will be 5pm in London, only 4 hours later.
Then on March 28 daylight savings time will rule on both continents and time difference will be the usual 5 hours till the clocks will be reset in fall of 2010, again.
Life could be easier if daylight savings time were changed on the same weekends all over the world, but that's not the case.
To make things worse, Hawaii (and many other regions in the world) don't observe daylight savings time at all. On top of that Australia and New Zealand are on the southern hemisphere. While we start daylight savings time in the North, Australia will end it on April 4, 2010.
Tip:TimeAndDate.com (↑) offers detailed information and tools. Like a timezone converter, etc., …
Personally I am adding timezone information to event details. Don't leave room for assumptions. Don't assume your readers are educated about timezones, it's your job to communicate in a way they understand easily.
Here is an example for unambiguous event information.
Webinar starts on Friday, March 12, 2010 at 3:30 p.m. EST (UTC-05) as in New York, USA
Teleclass starts on Wednesday, March 17, 2010 at 3:30 p.m. EDT (UTC-04) as in New York, USA.
Note: EST is Eastern Standard Time and EDT is Eastern Daylight Savings Time.
John W. Furst
P.S.: Especially US marketers seem to be unaware of — or lazy about — timezone issues that go beyond Eastern versus Pacific time. Check out my previous post on this subject: Email Marketing And Troubles With Timezones.