“Google and Facebook are evil.”Invited politicians picked that up immediately. Hereupon the Secretary of State for Media, Thomas Drozda, foolishly proposed the idea of a new tax for digital advertising. Any believed positive effect of this measure is a strong misconception of course. The said extra tax of currently 5% on paid advertising already exists for print media and goes back to 1927 (!). Originally it was supposed to be limited for a period of 5 years. Well, we are in Austria: The tax at some point rose to as high as 20% and even 30% and survived all efforts to abolish it altogether. In June 2000 the corresponding tax law was adapted and changed the last time. The Professional Association Advertising and Market Communication within the Austrian Federal Economic Chamber argues with politicians against this industry specific tax for ages. Obviously without much success so far. Now the time has come to tackle it again, and even more vigorously, because an expansion of this obsolete tax into the digital domain is not useful nor acceptable. To have large international corporations pay higher taxes to individual nations in general is heavily debated not only in the European Union right now. However, it is a much larger issue and cannot be solved on the back of the advertising industry. The problem with tax avoiding practices is of global scope and is not limited to companies like Google, Facebook, and Apple in Silicon Valley. As if any such tax could save individual businesses or industries that do not embrace change. Outdated business models will disappear inevitably. New generations of founders and smart business owners will embrace the digital age and seize the opportunity. Media formats like linear TV, radio, print, and certain types of agencies that serve the advertising industry are under high pressure. They are literally forced to find alternative business models, create new offers, and operate on a more efficient and effective level than ever before. What else should they do? International keynote speakers and successful local business owners shared what works in order to thrive in the digital era. Here is a short list in arbitrary order:
Quite honestly, “Are you using a marketing calendar to map out your offers and advertising campaigns on various communication channels?”
It's an important topic that I like to address, because I know from experience the majority of businesses are not prepared as good as they should be for the upcoming holiday shopping season.
Start out by making a list of events that are relevant for your particular business. Here are some suggestions:
Here are two resources to get you started:
Update 2017-05-03: The book is almost finished. But Phil needs your help to get it off the ground. Please go to his indiegogo campaign (↑) and make a donation and he’ll send you a signed copy the day he picks up the books from the printer.
“Right now Apple’s Newsstand is THE place where people hungry for content are waiting with their wallets out prepared to pay for more information.”
All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.
Update January 22, 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.
Mike Munter presents Move Your Newsletter Content To Your Blog And Reach A Wider Audience (↑) posted at Mike Munter, Marketing Consultant (↑), saying, “Use this tip to get more web traffic and increase sales.”
John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.
Nishadha presents Market Your Startup with Emails: 6 Effective Ways with Examples (↑) posted at Creately Blog | Diagramming Articles and How to Draw Diagram Tips (↑), saying, “How a start-up can use email marketing.”
John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.
Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”
John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.
Technorati tags: email marketing tips, blog carnival
→ Continue reading: Email Marketing Tips - My New Blog Carnival
Image source: “Revtank Outtakes” Copyright ©2010 by Mish Sukharev - Some rights reserved - CC-BY - modified by John W. Furst.
Definitive Guide To Google Adwords 2011
3 Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.
You Either Win or Lose.
(Perry Marshall)
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