“Right now Apple’s Newsstand is THE place where people hungry for content are waiting with their wallets out prepared to pay for more information.”
All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.
Update January 22, 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.
Mike Munter presents Move Your Newsletter Content To Your Blog And Reach A Wider Audience (↑) posted at Mike Munter, Marketing Consultant (↑), saying, “Use this tip to get more web traffic and increase sales.”
John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.
Nishadha presents Market Your Startup with Emails: 6 Effective Ways with Examples (↑) posted at Creately Blog | Diagramming Articles and How to Draw Diagram Tips (↑), saying, “How a start-up can use email marketing.”
John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.
Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”
John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.
Technorati tags: email marketing tips, blog carnival
The Idea Manifesto
Definitive Guide To Google Adwords 2011
3 Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.
You Either Win or Lose.
(Perry Marshall)
Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don't know what you're doing it can actually cause more harm than good. Don't ever forget that you are marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign. Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:
Welcome to the 26th edition of email marketing tips on October 14th, 2010.
In this edition I present hand picked articles about email marketing. Enjoy.
Update January 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.
John’s comment: Interesting analogy to SEO. Using the wrong words can get your campaign in trouble, especially with spam filters.
John’s comment: A primer for small business owners to get started easily.
John’s comment: Interesting. Explains a lot of technical details and teaches what is involved with sending emails in huge quantities.
John’s comment: Some good books on email marketing.
Technorati tags: email marketing tips, blog carnival
Did you ever travel to a meeting with a prospective client and discover that you forgot to copy the file with your presentation to your notebook or to pack the CD or DVD?
Chances are good that you just answered that question with “yes”.
Nowadays it is rather simple to prevent something like that from happening. Just make sure your information is accessible in the cloud.
Welcome to the 25th edition of email marketing tips on September 30th, 2010.
Oops, I am publishing this edition a bit late. However, I do and I will try to be more on time in the future. Thanks for all of your contributions.
Here we go.
Technorati tags: email marketing tips, blog carnival
When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, Tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans?
A few weeks ago, my company decided to start a process to answer the question: “How can a business that does not have many hits on their website, has no followers on Twitter, and no Fans on Facebook, generate sales leads using inbound marketing in only 30 days?”
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