Despite all of the new ways to promote yourself and your products on the internet, email marketing still remains an essential part of any online marketing campaign. A newsletter is a great way to promote yourself, and your products. Let’s take a look at what you should do with your newsletter to ensure that your subscribers will keep reading it.
Welcome to the 27th edition of email marketing tips on October 27th, 2010.
As in the previous edition of this blog carnival I have exclusively handpicked the entries.
John’s comment: The takeaway is, “Even out of office replies can provide valuable data and an opportunity to score points with your subscribers if you think outside the box.”
John’s comment: A case study and practical tips included.
John’s comment: Reveals different patterns in social media and emails.
Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don't know what you're doing it can actually cause more harm than good. Don't ever forget that you are marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign. Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:
Email newsletter service is one of the most popular internet marketing strategies and it includes publishing and distribution of email newsletter on a regular basis to promote a specific service or product. Email newsletters are actually emails including graphics, links and content. Normally an e- newsletter is expected to be informative and beneficial for the user or client. However, it should also have a marketing purpose. In this way they prove to be strong and effective marketing tools.
Welcome to the 26th edition of email marketing tips on October 14th, 2010.
In this edition I present hand picked articles about email marketing. Enjoy.
John’s comment: Excellent article. Check it out.
John’s comment: Interesting analogy to SEO. Using the wrong words can get your campaign in trouble, especially with spam filters.
John’s comment: A primer for small business owners to get started easily.
John’s comment: Interesting. Explains a lot of technical details and teaches what is involved with sending emails in huge quantities.
John’s comment: Some good books on email marketing.
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