Email marketing is more important than ever. It's a very cost effective means to stay connected with your customers and prospects. And you do not only want to stay connected, you want to build a relationship with your members.
While social media platforms like twitter and facebook allow you to be present as a business, as a marketer, they very often change the rules, … You don't want to be at their mercy. Build your email list. Start now and continue to grow it.
Email Marketing Tips - Blog Carnival
Update on Feb. 8, 2013: All old editions 1 through 27 have been cleaned up. Outdated tips and broken links have been removed.
Update on April 12, 2015 We have discontinued this blog carnival.
Email Marketing Tips - Edition 28, Feb 9, 2013
Includes: (*) Use Your Blog to Power Your Email, (*) Power Your Blog from Your Ezine, (*) Email Marketing for Startups, (*) The Permission Gamble, (*) Keep Email Marketing Simple
Email Marketing Tips - Edition 27, Oct 27, 2010
Includes: (*) Behavioural Targeting, (*) Sharing via Email vs. Social Media, (*) Tips to Improve Your ROI, and more …
Email Marketing Tips - Edition 26, Oct 14, 2010
Includes: (*) False idols: 4 beliefs that can hurt your email marketing, (*) Keyword Research for Email Marketing, (*) 12 Email Marketing Tips For Small Business, (*) 7 Books About Email Marketing, and more …
My first post this year will be a short one but nevertheless a very important one.
The Free Internet in the USA is at risk!
It is challenged by two proposed laws which basically will allow or even require censorship.
While the intent of the legislation is noble, “Stop online piracy and copyright theft!” The means the law provides will do more harm than good. And not only in the USA. There will be some global collateral effects as well.
At least this is my personal take.
Some say, “This will break the Internet as we know it!”
Here is what I wrote in a private forum earlier today.
As usual the law will affect regular businesses only. Spammers don’t care.
The One Big Chance: The inbox Goes Mobile
It is a trend that people are connected to the Net and to their email inbox more often and on multiple places. You don’t need to wait till it’s raining and people stay at home at their desktop computer. They take their email everywhere, anytime.
That’s an opportunity, isn’t it.
But you need to be prepared for it. Do your commercial emails display nicely on those mobile devices with the tiny screens? If not, change that.
Thanks to the fact that most if not all social media and networking sites like Facebook, Twitter, and G+ as the latest star, connect to your email inbox to some extent. I.e. even the young generation knows what email is. It does not main that they like to consume email but email has one big advantage over the walls on Facebook or the Twitter and Google Plus streams.
It’s an archive, one can sort and use filters. It’s much easier to find a specific message in email than on social media