Holiday Marketing Tips From Experts (Get Ready!)

Quite honestly, “Are you using a marketing calendar to map out your offers and advertising campaigns on various communication channels?”

It's an important topic that I like to address, because I know from experience the majority of businesses are not prepared as good as they should be for the upcoming holiday shopping season.

Start out by making a list of events that are relevant for your particular business. Here are some suggestions:

• Back to School Sales range from school kids to college students
• Halloween
• Black Friday
• Cyber Monday
• Christmas
• various trade fairs, …

A squirrel instinctively knows what to do. What about you?

Here are two resources to get you started:

• To Maximize Holiday Sales Start Planning Your Marketing Early (↑) on entrepreneur.com.
   
• 20 Expert Holiday Marketing Campaigns To Drive Sales & Revenue (↑) on bigcommerce.com.