Welcome to the 28th edition of email marketing tips on February, 9th, 2013.

After having put to sleep for more than two years, it’s time to wake up the carnival, again. I also have done some housekeeping:

All obsolete tips, broken links, etc. in the legacy editions 1 through 27 have been taken care of and are deleted now. Only evergreen, good tips from reputable sources have survived this procedure.

Interestingly it was mostly copywriters’ tips which had to be removed. Most of them just have disappeared from the web or their sites have got in too bad a shape that I don’t want to link to them anymore.

The good news is that we had some well known experts contributing here in the past.

You’ll find expert advise in those past editions from authorities like:

• Bob Bly (↑) - copywriting, USA East-coast
  
  
• John Carlton (↑) - copywriting, USA West-coast
  
  
• Patrick Schwerdtfeger (↑) - authority on self-employment, USA
  
  
• Mark Brownlow - email marketing, Austria

  Update January 22, 2018: Mark has taken down this site in the summer of 2016. Thanks to the folks at Email is Not Dead (↑) for letting me know. They have put together a site with lots of email marketing related content.

  
  
• Terry Dean (↑) - internet marketing, coaching, USA
  
  
• Michel Fortin (↑) - copywriting, business building, USA, Canada
  
  
• …and many more.

Since I started this carnival in 2008 the Web and the relevance of Blogcarnival.com have changed. However, let’s see how it goes in 2013.

Here are the tips of the day.

tools and strategy

The next two tips are quite interesting because they are quite opposite to each other. At first Ioan shows us how to use your blog to send out emails for free. Then Mike suggests to re-purpose your ezine content on your blog.

Mike Munter presents Move Your Newsletter Content To Your Blog And Reach A Wider Audience (↑) posted at Mike Munter, Marketing Consultant (↑), saying, “Use this tip to get more web traffic and increase sales.”

John’s comment: Personally I am not a fan of pretty, content rich ezines but there are certainly plenty of use cases for them. Saying that, I find it a good idea to put those ezines online for public viewing and indexing by search engines. Thanks also for the descriptive screen shots, Mike.

Nishadha presents Market Your Startup with Emails: 6 Effective Ways with Examples (↑) posted at Creately Blog | Diagramming Articles and How to Draw Diagram Tips (↑), saying, “How a start-up can use email marketing.”

John’s comment: Good examples and guidelines for a brand building type of newsletter. Also with pretty screen shots. Nishada lists and explains six important features of such a newsletter. Miss one and you diminish your ROI.

editor’s pick

Zach Bulygo, How to Keep Email Marketing Manageable (↑) posted at KISSmetrics - Tips, Tricks and Resources for Analytics, Marketing and Testing (↑), saying, “It could be argued that email marketing is a better and more effective form of marketing. Unlike TV, print, and internet ads, email marketing is opt-in, so people are willing and want to read your email messages. Unfortunately, many companies get overwhelmed and abandon their email marketing efforts. How can you set up an email marketing initiative that is relatively easy to undertake and maintain? Well, cover the basics first.”

John’s comment: Zach provides three ways for getting the creative juices flowing. And he discusses them in context of recent real world examples and shows why they work.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 27, too.

Technorati tags: email marketing tips, blog carnival

Email marketing is more important than ever. It's a very cost effective means to stay connected with your customers and prospects. And you do not only want to stay connected, you want to build a relationship with your members.

While social media platforms like twitter and facebook allow you to be present as a business, as a marketer, they very often change the rules, … You don't want to be at their mercy. Build your email list. Start now and continue to grow it.

Email Marketing Tips - Blog Carnival

The Archive

• Email Marketing Tips - Edition 28, Feb 9, 2013
  Includes: (*) Use Your Blog to Power Your Email, (*) Power Your Blog from Your Ezine, (*) Email Marketing for Startups, (*) The Permission Gamble, (*) Keep Email Marketing Simple
  
  
• Email Marketing Tips - Edition 27, Oct 27, 2010
  Includes: (*) Behavioural Targeting, (*) Sharing via Email vs. Social Media, (*) Tips to Improve Your ROI, and more …
  
  
• Email Marketing Tips - Edition 26, Oct 14, 2010
  Includes: (*) False idols: 4 beliefs that can hurt your email marketing, (*) Keyword Research for Email Marketing, (*) 12 Email Marketing Tips For Small Business, (*) 7 Books About Email Marketing, and more …
  
  
• Email Marketing Tips - Edition 25, Sep 30, 2010
  Includes: (*) Email Deliverability; (*) Email Marketing Jargon Explained; (*) Top 3 Sales Copy Mistakes; (*) 8-step E-mail marketing refresher, and more …
  
  
• Email Marketing Tips - Edition 24, Jul 24, 2010
  Includes: (*) Getting to Know E-Mail Recipients; (*) Marketing Sherpa’s 2009 Email Marketing Benchmark Guide; (*) Aweber Tutorial; and more …