Dear business builders,
You might have heard it many times before, “
Content Is King!”
This little phrase gets everyone excited who is especially afraid of paid advertising.
Countless blogs and worthless article directories have been started with the hope to attract traffic and turn it into money without spending a dime.
But this is not about it.
Content Marketing is serious business!
Toby Murdock of
SEOmoz wrote a detailed article about “
How to Build and Operate a Content Marketing Machine.”
He says, “The question is not ‘why?’ your organization should start with content marketing — that should have been answered already — it is ‘How?’”
Check it out, take notes, and most importantly define action items and set a due date for each.
To Your Success
Yours
John W. Furst