P.S.: Perry writes much better copy than I do, therefore, I save you from having to bear with me and urge you to go over to his site and read what he has to say about Google Adwords in 2009/2010 and why you need to get his book.
Actually you don't even need to read everything.
P.P.S.: Update April 19, 2011: I just discovered that Perry has updated his Definitive Guide To Google Adwords and calls it - Edition 2011.
It just comes to my mind that I am writing posts about web site development issues only when something bothers me. Like the DNS problems with my ISP that I had in July this year.
It might not only be me who has noticed that many “Social Media Rich Web Sites” and blogs load very slowly. Even in a modern browser on a new computer.
The first guess is:
“It's all the widgets and external components they load.”
But it is not only how much you load. It is also about in what order you load it … and from what servers … So what do we usually have to deal with:
various CSS style sheets
The browser has to request each file individually. Some files are cached in your browser and will be downloaded only once (if your web server is setup correctly).
Then there are other cases where your web server might have to wait for data from third party web sites before it can complete to build a dynamic web page and deliver it to the browser.
The richness of Web 2.0 doesn't make it necessarily easier to be a great webmaster. It's true that widgets can be dropped into a site and add substantial interactivity to it in matter of minutes, but optimizing a site for performance hasn't become much easier.
A lot of different elements to deal with.
affiliate banners or affiliate data feeds
RSS news feeds
embedded video and audio content
Digg, Reddit, and other social media votes
Twitter, Facebook and Disqus widgets
User avatars like from myblogcatalog.com or gravatar.com
The list is really endless.
And last but not least the HTML part of the page itself (this one single file) could be already pretty big by itself. Or don't you have 20+ comments on your average blog post?
And don't forget, if you are running a content management system like a blog all this content is created on the fly out of a database. (Or are you using Wordpress Super Cache already — or whatever it is called.)
You will notice the longer you have been working on your website the slower it usually gets.
Top level copywriters preach for ages how this can be done, but it seems that
(1) Most marketing and advertising professionals are consistently ignoring that knowledge of “How To Make The Sale” and
(2) There's a steadily stream of a new generation of professionals whom this know how should be brought to attention too.
Now Christophe Morin and Patrick Renvoise have not only conserved this wisdom in their latest book Neuromarketing, but also have put it in new light.
Put the book in your amazon cart right now!
While you are waiting for your book to be delivered you can read on and answer yourself the following questions:
Did you ever wonder why there are certain mega markets like health, fitness, make money, relationship?
Did you ever wonder why some products sell like crazy although you say, “I never would buy that sort of …” It's not — actually it's never — about YOU.
Once you watched the video below you might not wonder anymore why certain marketing strategies and tactics that you may observe work. Smart marketers are using that secrets big time. For decades. They are making big money while you say, “I don't like that kind of marketing … ”
Well, one more time: “It's not about YOU. ”
As long as you market to people made of flesh and blood you need to do it that way.
Technology is changing
Trends are changing
Styles are changing
PEOPLE are not changing! Not in your lifetime.
Now watch this video about the absolute marketing power