Did you ever run out of patience when dealing with an employee in a store?

+ I certainly did.
+ My wife did.
+ Even my mother who is a more shy person did…
+ And I bet you did too.

When I saw the following video I could relate to it right away. The list of incidents where companies missed out on an opportunity which I could write up is long.

Did you notice I do not automatically associate the employee for the failure. It's the boss' fault.

+ Product / Service is not a market match
+ Bad policies and procedures
+ Insufficient training for the employees
+ Hired the wrong person for that job

This video brings a bad customer to waitress (in that case) match on display.

Bad Customer Experience



So what do you think?

+ Could you handle Jack Nicholson as customer?
+ Is your staff prepared?
+ Any other comments…?

Leave your comment, now.
Thanks.

Yours
John W. Furst

P.S.: Anybody knows the name of that movie?

Do you have a place where it's easy for you to let loose and to forget about everything when you are there?

I am sure that you have such a place where you feel perfectly comfortable.

One of my favorite places — at least — during the day is going down to the Ocean and watch and listen to the waves. It's so relaxing and rejuvenating.

I have other places, too. But for now lets stick with one only.

And I thought I share and give you some of this experience, too. I have a relationship to the Ocean that reminds me on this great quote:

“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale.”
--Zig Ziglar

No Business Allowed, Marketing Not Welcome

Just lean back, make yourself comfortable, watch and listen to this short video.

No action, no … nothing.



Enjoy and relax.

Yours
John W. Furst

P.S.: In case you wonder why I am not blogging a lot right now. Summertime! The great news on the Canaries are the warm, but moderate temperatures. I never had more than have 28 ℃ (82 ℉) at home or in the office so far. This without air conditioning of course. Seems like I have picked the perfect spot. (There are some regions here with higher temperatures on the islands, too. No need to freeze if you are cold blooded.)

Many businesses and bloggers who just have started their own email newsletter or ezine take it for granted that their emails get delivered to all recipients. Indeed they are very surprised when they find out very soon that reality is quite different.

Did you really expect that your email message gets delivered to all — for example — 5,000 subscribers all the time, did you?

Your email marketing service provider might advertise with a deliverability rate of 95% or more, but that's not the full story. Those figures are in most cases based on hard bounces when the sender is notified that the email is not being accepted by the recipient because of an invalid email address or the sender being blocked. Those instances are rare nowadays.

The truth is many email messages are simply being lost!

They are filtered out by corporate firewalls or large ISPs (like Yahoo, Hotmail, or Gmail) without informing the sender or recipient about this fact. In some cases your message is pushed into the spam folder even when your spam score analyzer indicated, “this message doesn't look like spam at all.”