While
Seth Godin writes about
brands, meatballs and social media (↑) today, I was wondering about having seen so much
nonsense on twitter.
Did you notice the race for followers on Twitter?
“How many do you have?
I got 34 new followers last hour alone […]”
Some people are crazy with their
I follow you back strategy. All they do is brag with their stats. I think this is useless.
That makes them followers, sheep-walkers.
Isn't it the quality of contacts what really counts?
Following 4,567 randomly chosen people is nonsense. And being followed by 2,456 doesn't mean anything, if those people don't care about what you have to say.
What should a leader do?
Probably connect with other leaders and communicate with them. When you constantly tweet content that matters to some people, they will find you and follow you naturally.
That said, the profile of a leader looks more like this.
Following 49
Followed by 1,456
Update: I just received an interesting questions.
“You don't think leaders should be listening to their tribes?”
Here is my answer: